<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The present article analyses the mediatization of corporate power with a special focus on the work of the CEO. A review of the literature on the role of the media in corporate management, especially in the work of corporate leaders, shows how the techniques of power in corporate management have become mediatized. Different media have become increasingly important for the work of corporate leaders. More importantly, media have become tools of power. In flexible and soft capitalism, corporate power is exercised using performative and affective techniques aimed at identity and community formation. Consequently, different media are utilized as tools of corporate management and control. With regard to the mediatization of power, the case of corporate management suggests that one should look into the societal and institutional structures of power rather than into the power of the media.</p></abstract>

The present article analyses the mediatization of corporate power with a special focus on the work of the CEO. A review of the literature on the role of the media in corporate management, especially in the work of corporate leaders, shows how the techniques of power in corporate management have become mediatized. Different media have become increasingly important for the work of corporate leaders. More importantly, media have become tools of power. In flexible and soft capitalism, corporate power is exercised using performative and affective techniques aimed at identity and community formation. Consequently, different media are utilized as tools of corporate management and control. With regard to the mediatization of power, the case of corporate management suggests that one should look into the societal and institutional structures of power rather than into the power of the media.

Mediatization of Power: <italic>Corporate CEOs in Flexible Capitalism</italic>

ANU KANTOLA, Docent, University Lecturer, Department of Social Research / Media and Communication Studies

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The present article analyses the mediatization of corporate power with a special focus on the work of the CEO. A review of the literature on the role of the...

Mediatization of Power: Corporate CEOs in Flexible Capitalism

Published Online: Dec 18, 2014

Page range: 29 - 41

DOI: https://doi.org/10.2478/nor-2014-0013

Keywords
CEOs, mediatization, power, business media, corporate management, soft capitalism, flexible capitalism

© 2014 Anu Kantola

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Mediatization of Power: Corporate CEOs in Flexible Capitalism

Published Online: Dec 18, 2014

Page range: 29 - 41

DOI: https://doi.org/10.2478/nor-2014-0013

KeywordsCEOs, mediatization, power, business media, corporate management, soft capitalism, flexible capitalism

© 2014 Anu Kantola

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
CEOs, mediatization, power, business media, corporate management, soft capitalism, flexible capitalism