<abstract xmlns="http://www.w3.org/1999/xhtml"><p> Communication, both intra-sector and among sectors, can generate dialogues and reciprocity and render development a public matter, i.e. a matter that pertains to all, including the media sector. However, it is still the case that we are faced with scattered social forces, unclear about their role in promoting inclusive, equitable and plural development. Those forces sometimes lack in democratic convictions or in significant social bonds among similarly minded groups. This article condenses years of reflection on our work at the Association of Social Communicators “Calandria”, a Peruvian civil society institution created in 1983 as the point of departure to argue that citizens should be the protagonists of development in a relationship with other key players, from government, the business community and organized civil society.</p></abstract>

Communication, both intra-sector and among sectors, can generate dialogues and reciprocity and render development a public matter, i.e. a matter that pertains to all, including the media sector. However, it is still the case that we are faced with scattered social forces, unclear about their role in promoting inclusive, equitable and plural development. Those forces sometimes lack in democratic convictions or in significant social bonds among similarly minded groups. This article condenses years of reflection on our work at the Association of Social Communicators “Calandria”, a Peruvian civil society institution created in 1983 as the point of departure to argue that citizens should be the protagonists of development in a relationship with other key players, from government, the business community and organized civil society.

Is it Possible to Generate Development Starting from Communication?

Professor of Communication at the Universidad de Lima, Peru, is founder and former director of the Association of Social Communicators “Calandria”, and founder of the Civic Observatory of Social Communication

Nordicom Review

{"article-title":"Is it Possible to Generate Development Starting from Communication?"}

Communication, both intra-sector and among sectors, can generate dialogues and reciprocity and render development a public matter, i.e. a matter that pertains...

Is it Possible to Generate Development Starting from Communication?

Published Online: Jul 30, 2013

Page range: 91 - 103

DOI: https://doi.org/10.2478/nor-2013-0028

This content is open access.