[Adam, Silke & Michaela Maier (2010) ‘Personalization of Politics. A Critical Review and Agenda for Research’, in Charles T. Salmon (ed.) Communication Yearbook 34, pp. 213-257. New York: Routledge.10.1080/23808985.2010.11679101]Search in Google Scholar
[Berger, Peter L. & Thomas Luckmann (1980) Die gesellschaftliche Konstruktion der Wirklichkeit. Eine Theorieder Wissenssoziologie. [The social construction of reality. A treatise in the sociology of knowledge.] Frankfurt am Main: Fischer.]Search in Google Scholar
[Broadcasters’ Liaison Group (no year) Production guidelines. Retrieved on 28 October 2010 from http://www.broadcastersliaisongroup.org.uk/guidelines.html]Search in Google Scholar
[Conseil Supérieur de l’Audiovisuel (2009) Elections au Parlement européen: conditions de production, de programmationet de diffusion des émissions de la campagne officielle radiotélévisée. [European parliamentary elections: Conditions for production, placement and diffusion of the official TV campaign broadcasts.] Retrieved on 18 September 2010 from http://www.csa.fr/actualite/decisions/decisions_detail.php?id=128502]Search in Google Scholar
[C. Holtz-Bacha, B. Johansson, J. Leidenberger, P. J. Maarek & S. Merkle Advertising for Europe]Search in Google Scholar
[Dalton, Russell J. (2002) Citizen Politics: Public Opinion and Political Parties in Advanced Democracies(3rd ed.). New York: Chatham House.]Search in Google Scholar
[Dittmer, Lowell (1977) ‘Political Culture and Political Symbolism: Toward a Theoretical Synthesis’, WorldPolitics, 29: 552-583.10.2307/2010039]Search in Google Scholar
[Dillenburger, Marion, Christina Holtz-Bacha & Eva-Maria Lessinger (2005) ‘It’s Yourope! Die Plakatkampagnen der Parteien im Europawahlkampf 2004’ [It’s Yourope! The poster campaign of the parties for the European election campaign 2004], in Christina Holtz-Bacha (ed), Europawahl 2004. Die Massenmedienim Europawahlkampf [European election 2004. The mass media in the European election campaign.] pp. 35-64. Wiesbaden: VS Verlag für Sozialwissenschaften.10.1007/978-3-322-80726-7_2]Search in Google Scholar
[Elkins, David J. & Richard E.B. Simeon (1979) ‘A Cause in Search of its Effects, or what Does Political Culture Explain?’, Comparative Politics, 11: 127-45.10.2307/421752]Search in Google Scholar
[Esser, Frank, Christina Holtz-Bacha & Eva-Maria Lessinger (2005) ‘Sparsam in jeder Hinsicht. Die Fernsehwerbung der Parteien im Europawahlkampf 2004’ [Parsimonious in every respect. Party TV advertising during the European election campaign 2004], in Christina Holtz-Bacha (ed.) Europawahl 2004. DieMassenmedien im Europawahlkampf [European election 2004. The mass media in the European election campaign.], pp. 65-89. Wiesbaden: VS Verlag für Sozialwissenschaften.10.1007/978-3-322-80726-7_3]Search in Google Scholar
[Griffin, Michael & Simon Kagan (1996) ‘Picturing Culture in Political Spots: 1992 Campaigns in Israel and the United States’, Political Communication, 13: 43-61.10.1080/10584609.1996.9963094]Search in Google Scholar
[Grusell, Marie & Lars Nord (2010) ‘More Cold Case than Hot Spot. A Study of Public Opinion on Political Advertising in Swedish Television’, Nordicom Review, 31: 95-111.10.1515/nor-2017-0132]Search in Google Scholar
[Gurevitch, Michael & Jay G. Blumler (1990) ‘Comparative Research: The Extending Frontier’, in David L. Swanson and Dan Nimmo (eds) New Directions in Political Communication. A resource book, pp. 305-325. Newbury Park, CA: Sage.]Search in Google Scholar
[Habermas, Jürgen (1985) Theorie des kommunikativen Handelns. Band 2. Zur Kritik der funktionalistischenVernunft. [The theory of communicative action. Volume 2. A critique of functionalist reason.] Frankfurt am Main: Suhrkamp.]Search in Google Scholar
[Hallin, Daniel C. & Paolo Mancini (2004) Comparing Media Systems. Three Models of Media and Politics. Cambridge: Cambridge University Press.10.1017/CBO9780511790867]Search in Google Scholar
[History (not dated) European Green Party. Retrieved on 20 January 2011 from http://europeangreens.eu/menu/learn-about-egp/history/]Search in Google Scholar
[Holtz-Bacha, Christina (2000) Wahlwerbung als politische Kultur. Parteienspots im Fernsehen 1957-1998. [Electoral advertising as political culture. Party spots on TV 1957-1998.] Wiesbaden: Westdeutscher Verlag.10.1007/978-3-663-11805-3]Search in Google Scholar
[Holtz-Bacha, Christina (2003) ‘Political Advertising During Election Campaigns’, in Philippe J. Maarek and Gadi Wolfsfeld, (eds) Political Communication in a New Era, pp. 95-116. London: Routledge.]Search in Google Scholar
[Holtz-Bacha, Christina (2004) ‘Political Campaign Communication: Conditional Convergence of Modern Media Elections’, in F. Esser & B. Pfetsch (eds), Comparing Political Communication, pp. 213-30. Cambridge: Cambridge University Press.10.1017/CBO9780511606991.010]Search in Google Scholar
[Holtz-Bacha, Christina (2007) ‘Les verts: la seule campagne “européenne”?’, in Philippe Maarek (ed), Chronique d’un «non» annoncé: La communication politique et l’Europe (juin 2004 - mai 2005), pp. 99-106. Paris: L’Harmattan.]Search in Google Scholar
[Holtz-Bacha, Christina & Lynda L. Kaid (2006) ‘Political Advertising in International Comparison’, in Lynda L. Kaid and Christina Holtz-Bacha (eds), The Sage Handbook of Political Advertising, pp. 3-14. Thousand Oaks, CA: Sage.10.4135/9781412973403.n1]Search in Google Scholar
[Holtz-Bacha, Christina & Eva-Maria Lessinger (2006) ‘Wie die Lustlosigkeit konterkariert wurde: Fernsehwahlwerbung 2005’ [Thwarting the overall slackness: electoral advertising on TV 2005], in Christina Holtz-Bacha (ed), Die Massenmedien im Wahlkampf. Die Bundestagswahl 2005 [The mass media in the election campaign. The national election in 2005], pp. 164-82. Wiesbaden: VS Verlag für Sozialwissenschaften.10.1007/978-3-531-90383-5_5]Search in Google Scholar
[Kaid, Lynda L. (1999) ‘Comparing and Contrasting the Styles and Effects of Political Advertising in European Democracies’, in Lynda L. Kaid (ed.) Television and Politics in Evolving European Democracies, pp. 219-236. Commack, NY: Nova.]Search in Google Scholar
[Kaid, Lynda L. (2008) ‘Political Advertising’, in Lynda L. Kaid & Christina Holtz-Bacha (eds), Encyclopediaof Political Communication. Volume 2, pp. 558-566. Thousand Oaks, CA: Sage.10.4135/9781412953993]Search in Google Scholar
[Kaid, Lynda L., Silke Adam, Michaela Maier, Matthias Balzer, Rosa Berganza, Carlos Jalali, Ralph Negrine, Lilia Raycheva, Jolán Róka, Andreas R.T. Schuck, Vaclac Stetka & Claes de Vreese (2011) ‘Televised Advertising in the 2009 European Parliamentary Elections: Comparing Campaign Strategies and Videostyles’, in Michaela Maier, Jesper Strömbäck & Lynda L. Kaid (eds) Political Communication inEuropean Parliamentary Elections (pp. 91-110). Farnham: Ashgate.10.4324/9781315601144-6]Search in Google Scholar
[Kaid, Lynda L. & Christina Holtz-Bacha (1995) ‘Political Advertising across Cultures: Comparing Content, Styles, and Effects’, in Lynda L. Kaid and Christina Holtz-Bacha (eds), Political Advertising in WesternDemocracies: Parties and Candidates on Television, pp. 206-227. Thousand Oaks, CA: Sage.]Search in Google Scholar
[Kaid, Lynda L. & Christina Holtz-Bacha (2006) ‘Television Advertising and Democratic Systems around the World: A Comparison of Videostyle Content and Effects’, in Lynda L. Kaid and Chrisina Holtz-Bacha (eds) The Sage Handbook of Political Advertising, pp. 445-457. Thousand Oaks, CA: Sage.10.4135/9781412973403.n27]Search in Google Scholar
[Kaid, Lynda L., Christina Holtz-Bacha & Anne Johnston (1994) ‘Political Television Advertising in Western Democracies: A Comparison of Campaign Broadcasts in the United States, Germany, and France’, Political Communication, 11: 67-80.10.1080/10584609.1994.9963011]Search in Google Scholar
[Lessinger, Eva-Maria, Markus Moke & Christina Holtz-Bacha (2003) ‘”Edmund, Essen ist fertig”. Plakatwahlkampf 2002 - Motive und Strategien’ [“Edmund, dinner is ready”. The poster campaign in 2002 - motifs and strategies’], in Christina Holtz-Bacha (ed), Die Massenmedien im Wahlkampf. Die Bundestagswahl2002 [The mass media in the election campaign. The national election in 2002], pp. 216-42. Wiesbaden: Westdeutscher Verlag.10.1007/978-3-322-80461-7_11]Search in Google Scholar
[Maarek, Philippe J. (2007) Communication et Marketing de l’homme politique [Political communication and marketing] (3rd edition). Paris: Litec.]Search in Google Scholar
[Maarek, Philippe J. (2011) Campaign Communication and Political Marketing. Chichester: Wiley Blackwell.]Search in Google Scholar
[Mooij, Marieke de (2010) Global Marketing and Advertising. Understanding Cultural paradoxes (third edition). Thousand Oaks, CA: Sage.]Search in Google Scholar
[Niedermayer, Oskar (2005) ‘Europa als Randthema: Der Wahlkampf und die Wahlkampfstrategien der Parteien’ [Europe as a side issue: election campaign and campaign strategies of the parties], in Oskar Niedermayer and Hermann Schmitt (eds), Europawahl 2004 [European election 2004], pp. 39-75. Wiesbaden: VS Verlag für Sozialwissenschaften.]Search in Google Scholar
[Obama rules the TV ad airwaves (2008, October 29) BBC. Retrieved on 23 December 2010 from http://news.bbc.co.uk/2/hi/americas/us_elections_2008/7694856.stm]Search in Google Scholar
[Oscarsson, Henrik and Sören Holmberg (2010) Väljarbeteende i Europaval. Göteborg: Statsvetenskapliga institutionen.]Search in Google Scholar
[Paletz, David & Danielle Vinson (1994) ‘Mediatisierung von Wahlkampagnen - Zur Rolle der amerikanischen Medien bei Wahlen’ [Mediatization of election campaigns - The role of U.S. media during elections], Media Perspektiven, (7): 362-68.]Search in Google Scholar
[Rohe, Karl (1990) Politische Kultur und ihre Analyse: Probleme und Perspektiven der politischen Kulturforschung. [Political culture and its analysis: problems and perspectives of research on political culture.] Historische Zeitschrift, 250: 321-346.10.1524/hzhz.1990.250.jg.321]Search in Google Scholar
[Schmidt, Siegfried J. (1995) ‚Werbung zwischen Wirtschaft und Kunst‘ [Advertising between economy and art], in Siegfried J. Schmidt and Brigitte Spieß (eds), Werbung, Medien und Kultur [Advertising, media and culture], pp. 26-43. Opladen: Westdeutscher Verlag.10.1007/978-3-322-95634-7_2]Search in Google Scholar
[Schütz, A. (1932) Der sinnhafte Aufbau der sozialen Welt. Eine Einleitung in die verstehende Soziologie. [The phenomenology of the social world.] Wien: Springer.10.1007/978-3-7091-3108-4]Search in Google Scholar
[Sturm, Roland (2009) Politik in Großbritannien. [Politics in Great Britain.] Wiesbaden: VS Verlag für Sozialwissenschaften.]Search in Google Scholar
[The 2009 European elections. Special Eurobarometer 299. (2008). European Parliament/European Commission. Retrieved on 17 January 2011 from http://ec.europa.eu/public_opinion/archives/ebs/ebs_299_en.pdf]Search in Google Scholar
[Thimm, Caja & Annika Hartmann (2008) ‘Grünes Politikmarketing in TV- und Radiospots’ [Green political marketing in TV and radio spots], in Andreas Dörner and Christian Schicha (eds), Politik im Spot-Format. Zur Semantik, Pragmatik und Ästhetik politischer Werbung in Deutschland [Politics in a spot format. Semantics, pragmatics and esthetics of political advertising in Germany], pp. 353-377. Wiesbaden: VS Verlag für Sozialwissenschaften.10.1007/978-3-531-90782-6_19]Search in Google Scholar
[Wiorkowski, Anne & Christina Holtz-Bacha (2005) ‘Und es lohnt sich doch. Personalisierungsstrategien im Europawahlkampf’ [It pays off after all: personalization strategies in the European election campaign], in Christina Holtz-Bacha (ed), Europawahl 2004. Die Massenmedien im Europawahlkampf [European election 2004. The mass media in the European election campaign 2004], pp. 174-196. Wiesbaden: VS Verlag für Sozialwissenschaften.10.1007/978-3-322-80726-7_7]Search in Google Scholar
