Propaganda and the Web 3.0: Truth and ideology in the digital age

The aim of this contribution is to elaborate on propaganda to better define the term in its constituent parts and to build a conceptual model that can also serve as a programme of study. To this end, I develop a definition of propaganda as the enforcement of ideological goals to manage public opinion. Next, I discuss the complex relationship between truth and propaganda positioned alongside mis- and disinformation and argue true information can be, and often is, used as propaganda. I argue the contextual environment can play an equal role to the message itself in the process of distribution, dissemination, and reproduction of propaganda, particularly in light of the technological developments of Web 3.0. I discuss the crucial role of repetition and stereotypes, alongside “hot” and “banal” propaganda in either long- or short-term use. Lastly, I discuss the relationship between propaganda and its audiences from a cyclical perspective, considering them in their reception and participating role in a propaganda campaign and the consequences of intended and unintended audiences.