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Management & Marketing
Volume 19 (2024): Issue 2 (June 2024)
Open Access
Unveiling the key determinants and consequences of Virtual Reality in the immersion experience
Hui Guo
Hui Guo
,
Asif Khan
Asif Khan
,
Chih-Wei Hsu
Chih-Wei Hsu
and
Shih-Chih Chen
Shih-Chih Chen
| Jul 13, 2024
Management & Marketing
Volume 19 (2024): Issue 2 (June 2024)
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Published Online:
Jul 13, 2024
Page range:
233 - 255
DOI:
https://doi.org/10.2478/mmcks-2024-0011
Keywords
Interaction
,
Vividness
,
Embodiment
,
Media Novelty
,
Immersion
,
Perceived Usefulness
,
Satisfaction
© 2024 Hui Guo et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Hui Guo
Innovation College North-Chiang Mai University
Thailand
Asif Khan
College of Business Southern Taiwan University of Science and Technology
Tainan, Taiwan
Chih-Wei Hsu
Department of Information Management, National Kaohsiung University of Science and Technology
Taiwan
Shih-Chih Chen
Department of Information Management, National Kaohsiung University of Science and Technology
Taiwan