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Journals
Marketing of Scientific and Research Organizations
Volume 51 (2024): Issue 2 (June 2024)
Open Access
Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success
Ludmiła Walaszczyk
Ludmiła Walaszczyk
| Jun 25, 2024
Marketing of Scientific and Research Organizations
Volume 51 (2024): Issue 2 (June 2024)
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Article Category:
Case Study
Published Online:
Jun 25, 2024
Page range:
88 - 104
Received:
Nov 30, 2023
Accepted:
Apr 10, 2024
DOI:
https://doi.org/10.2478/minib-2024-0011
Keywords
university brand
,
research partnerships
,
joint initiatives
,
university reputation
© 2024 Ludmiła Walaszczyk, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Ludmiła Walaszczyk
Łukasiewicz Research Network – Institute for Sustainable Technologies
Radom, Poland