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<p>This study — carried out in May 2020, early on during the COVID-19 pandemic - examines the situation in the Polish e-education market, as perceived by secondary school and university students who consume e-education services and by the providers of such services. Firstly, to set the stage, in-depth interviews were carried out with eight owners of companies offering commercial e-education services. Next, an extensive online survey was carried out among secondary school and university students in the 2019–2020 school/academic year using the CAWI method on a sample of 803 respondents — with secondary school students (group I) accounting for 30% of the sample and university students (group II) making up the remaining 70% — concerning their satisfaction or dissatisfaction with e-education services. Taken together, the findings allow for an assessment of the advantages and disadvantages of distance learning and point to the increased demand for e-education services during the pandemic, in tandem with a continually shifting e-education services market.</p>
</abstract>

This study — carried out in May 2020, early on during the COVID-19 pandemic - examines the situation in the Polish e-education market, as perceived by secondary school and university students who consume e-education services and by the providers of such services. Firstly, to set the stage, in-depth interviews were carried out with eight owners of companies offering commercial e-education services. Next, an extensive online survey was carried out among secondary school and university students in the 2019–2020 school/academic year using the CAWI method on a sample of 803 respondents — with secondary school students (group I) accounting for 30% of the sample and university students (group II) making up the remaining 70% — concerning their satisfaction or dissatisfaction with e-education services. Taken together, the findings allow for an assessment of the advantages and disadvantages of distance learning and point to the increased demand for e-education services during the pandemic, in tandem with a continually shifting e-education services market.

Changes in E-Education Brought By the Covid-19 Pandemic in Poland: Behaviour and Perceptions of Young E-Education Service Consumers and Service Providers

Consumer Behaviour Research Department Warsaw

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

This study — carried out in May 2020, early on during the COVID-19 pandemic - examines the situation in the Polish e-education market, as perceived by...

Changes in E-Education Brought By the Covid-19 Pandemic in Poland: Behaviour and Perceptions of Young E-Education Service Consumers and Service Providers

Published Online: Oct 22, 2021

Page range: 39 - 64

DOI: https://doi.org/10.2478/minib-2021-0014

Keywords
e-education consumers, e-education providers, secondary school students, university students, COVID-19 pandemic

© 2021 Anna Dąbrowska et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Changes in E-Education Brought By the Covid-19 Pandemic in Poland: Behaviour and Perceptions of Young E-Education Service Consumers and Service Providers

Published Online: Oct 22, 2021

Page range: 39 - 64

DOI: https://doi.org/10.2478/minib-2021-0014

Keywordse-education consumers, e-education providers, secondary school students, university students, COVID-19 pandemic

© 2021 Anna Dąbrowska et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
e-education consumers, e-education providers, secondary school students, university students, COVID-19 pandemic