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Journals
Marketing of Scientific and Research Organizations
Volume 39 (2021): Issue 1 (March 2021)
Open Access
Open Innovations as a form of Customer Value Co-Creation
Krystyna Mazurek-Łopacińska
Krystyna Mazurek-Łopacińska
| Mar 30, 2021
Marketing of Scientific and Research Organizations
Volume 39 (2021): Issue 1 (March 2021)
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Published Online:
Mar 30, 2021
Page range:
93 - 118
DOI:
https://doi.org/10.2478/minib-2021-0005
Keywords
COM
,
co-creation
,
open innovations
,
customer
,
factors
,
user participation
,
cooperation
© 2021 Krystyna Mazurek-Łopacińska, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Krystyna Mazurek-Łopacińska
The Wroclaw University of Economics and Business,
Poland