<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The evolution in the sector set new tasks for Higher Education Institutions (HEIs)*, where — in addition to educational activity — their cooperation with other entities is assumed, which will make it possible to take up contemporary challenges. One of these is University Social Responsibility (USR)*, the popularity of which is growing; however, this area is not sufficiently recognized in the relevant literature. This fact was an important premise for undertaking research to assess the current state of the higher education sector in the context of the implementation of the concept of social responsibility. The purpose of the paper is to show students’ opinions on the implementation of USR by HEIs and their knowledge of SR. The author’s intention is to present the results of her own research. The material obtained in the course of the survey showed that the symptoms of the adaptation of the concept of Social Responsibility (SR)* to HEI management were identified, but the degree of their involvement in this area is insufficient, as is the level of students’ knowledge in the field of SR. The exploratory research referred to in this article is an introduction to a broader scope of research.</p></abstract>

The evolution in the sector set new tasks for Higher Education Institutions (HEIs)*, where — in addition to educational activity — their cooperation with other entities is assumed, which will make it possible to take up contemporary challenges. One of these is University Social Responsibility (USR)*, the popularity of which is growing; however, this area is not sufficiently recognized in the relevant literature. This fact was an important premise for undertaking research to assess the current state of the higher education sector in the context of the implementation of the concept of social responsibility. The purpose of the paper is to show students’ opinions on the implementation of USR by HEIs and their knowledge of SR. The author’s intention is to present the results of her own research. The material obtained in the course of the survey showed that the symptoms of the adaptation of the concept of Social Responsibility (SR)* to HEI management were identified, but the degree of their involvement in this area is insufficient, as is the level of students’ knowledge in the field of SR. The exploratory research referred to in this article is an introduction to a broader scope of research.

The Market Functioning of Polish Higher Education Institutions in the Context of the Implementation of the Concept of Social Responsibility

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The evolution in the sector set new tasks for Higher Education Institutions (HEIs)*, where — in addition to educational activity — their cooperation with other...

The Market Functioning of Polish Higher Education Institutions in the Context of the Implementation of the Concept of Social Responsibility

Published Online: Mar 30, 2021

Page range: 1 - 24

DOI: https://doi.org/10.2478/minib-2021-0001

Keywords
CSR, SR, USR, Declaration of University Social Responsibility, academic values, market orientation of the higher education sector

© 2021 Angelika M. Pabian, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Market Functioning of Polish Higher Education Institutions in the Context of the Implementation of the Concept of Social Responsibility

Published Online: Mar 30, 2021

Page range: 1 - 24

DOI: https://doi.org/10.2478/minib-2021-0001

KeywordsCSR, SR, USR, Declaration of University Social Responsibility, academic values, market orientation of the higher education sector

© 2021 Angelika M. Pabian, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
CSR, SR, USR, Declaration of University Social Responsibility, academic values, market orientation of the higher education sector