<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The paper presents the issues of wearable technology, their role and use in the current economy. Ubiquitous digital transformation and universal access to broadband Internet are the foundation for the creation of interoperable ecosystems, where wearable technology is responsible for communication often in the relationship between machine to machine and machine to human. The authors researched the level of knowledge about these devices and the degree of their use. It turned out that despite the knowledge of worn devices and relatively positive attitudes, the degree of their use is low. The article is theoretical and empirical.</p></abstract>

The paper presents the issues of wearable technology, their role and use in the current economy. Ubiquitous digital transformation and universal access to broadband Internet are the foundation for the creation of interoperable ecosystems, where wearable technology is responsible for communication often in the relationship between machine to machine and machine to human. The authors researched the level of knowledge about these devices and the degree of their use. It turned out that despite the knowledge of worn devices and relatively positive attitudes, the degree of their use is low. The article is theoretical and empirical.

Wearable Technology in the Perception of Young Consumers

Faculty of Management, Department of Marketing

Marketing of Scientific and Research Organizations

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Wearable Technology in the Perception of Young Consumers"}

The paper presents the issues of wearable technology, their role and use in the current economy. Ubiquitous digital transformation and universal access to...

Wearable Technology in the Perception of Young Consumers

Published Online: Jul 09, 2020

Page range: 61 - 76

DOI: https://doi.org/10.2478/minib-2020-0017

Keywords
wearables technologies, digital transformation, young consumers

© 2020 Bogdan Gregor et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Wearable Technology in the Perception of Young Consumers

Published Online: Jul 09, 2020

Page range: 61 - 76

DOI: https://doi.org/10.2478/minib-2020-0017

Keywordswearables technologies, digital transformation, young consumers

© 2020 Bogdan Gregor et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
wearables technologies, digital transformation, young consumers