<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The paper focuses on German forms of place names in Czechia and Slovakia, and Hungarian forms of place names in Slovakia, especially on their revitalization and perception after 1989. This concerns their thematization, which is illustrated on the Czech National Corpus and the Slovak National Corpus materials, and on the 1990s discussions about their restoration. German place-name forms are not considered to be a crucial political topic these days; however, Hungarian forms still represent a conflict potential. German forms in Czechia are only thematized in poetry and fiction books, in order to evoke lasting time and the complicated modern Czech history. On the other hand, they are predominantly used in trade names as a marketing tool aimed at German (localization function) and Czech customers (allusive function). In Slovakia, Hungarian forms are not used in marketing and are not thematized in fiction as a positive value connected with the national history.</p></abstract>

The paper focuses on German forms of place names in Czechia and Slovakia, and Hungarian forms of place names in Slovakia, especially on their revitalization and perception after 1989. This concerns their thematization, which is illustrated on the Czech National Corpus and the Slovak National Corpus materials, and on the 1990s discussions about their restoration. German place-name forms are not considered to be a crucial political topic these days; however, Hungarian forms still represent a conflict potential. German forms in Czechia are only thematized in poetry and fiction books, in order to evoke lasting time and the complicated modern Czech history. On the other hand, they are predominantly used in trade names as a marketing tool aimed at German (localization function) and Czech customers (allusive function). In Slovakia, Hungarian forms are not used in marketing and are not thematized in fiction as a positive value connected with the national history.

Still having a conflict potential? German and Hungarian toponyms in the Czech and Slovak national corpora texts

Miscellanea Geographica

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The paper focuses on German forms of place names in Czechia and Slovakia, and Hungarian forms of place names in Slovakia, especially on their revitalization...

Still having a conflict potential? German and Hungarian toponyms in the Czech and Slovak national corpora texts

Published Online: Jul 31, 2019

Page range: 158 - 162

Received: Nov 05, 2018

Accepted: Jan 04, 2019

DOI: https://doi.org/10.2478/mgrsd-2019-0005

Keywords
German place names, Hungarian place names, marketing, Place names, political onomastics, revitalization

© 2019 Jaroslav David, Tereza Klemensová, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Still having a conflict potential? German and Hungarian toponyms in the Czech and Slovak national corpora texts

Published Online: Jul 31, 2019

Page range: 158 - 162

Received: Nov 05, 2018

Accepted: Jan 04, 2019

DOI: https://doi.org/10.2478/mgrsd-2019-0005

KeywordsGerman place names, Hungarian place names, marketing, Place names, political onomastics, revitalization

© 2019 Jaroslav David, Tereza Klemensová, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
German place names, Hungarian place names, marketing, Place names, political onomastics, revitalization