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Journals
Management Dynamics in the Knowledge Economy
Volume 12 (2024): Issue 1 (March 2024)
Open Access
Employer Branding – Employer Attractiveness as a New Mindset in the Healthcare Sector
Michael P. Heide
Michael P. Heide
,
Stefan Schröder
Stefan Schröder
,
Nathalie Wittemann
Nathalie Wittemann
and
Philomena Don
Philomena Don
| Apr 08, 2024
Management Dynamics in the Knowledge Economy
Volume 12 (2024): Issue 1 (March 2024)
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Published Online:
Apr 08, 2024
Page range:
70 - 85
Received:
Jan 08, 2024
Accepted:
Feb 26, 2024
DOI:
https://doi.org/10.2478/mdke-2024-0005
Keywords
skills shortage
,
information technology
,
employer branding
,
competitive advantage
,
structural equation model
,
health care
© 2024 Michael P. Heide, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Michael P. Heide
Babeş-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration Department of Marketing
RO
Stefan Schröder
VICTORIA International University
DE
Nathalie Wittemann
VICTORIA International University
DE
Philomena Don
VICTORIA International University
DE