<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This study assesses the effect of response-mode choices on response rates, and responsemode preferences of hard-to-survey populations: young adults, full-time workers, big city inhabitants, and non-Western immigrants. Using address-based sampling, a stratified sample of 3,496 households was selected. The first group of sample members was contacted face to face and could choose between a CAPI and web response mode. The second group, contacted by telephone, could choose between CATI and web. The third group, contacted by telephone, was randomly allocated to a response mode. Our address-based sampling technique was successful in reaching most of the hard-to-survey groups. Insufficient numbers of non- Western immigrants were reached; therefore this group was excluded from our analyses. In our mixed-effect models, no significant effects on the willingness to participate were found for mode choice. We found that full-time workers and young adults were significantly more likely to choose web over CAPI when contacted face to face.</p></abstract>

This study assesses the effect of response-mode choices on response rates, and responsemode preferences of hard-to-survey populations: young adults, full-time workers, big city inhabitants, and non-Western immigrants. Using address-based sampling, a stratified sample of 3,496 households was selected. The first group of sample members was contacted face to face and could choose between a CAPI and web response mode. The second group, contacted by telephone, could choose between CATI and web. The third group, contacted by telephone, was randomly allocated to a response mode. Our address-based sampling technique was successful in reaching most of the hard-to-survey groups. Insufficient numbers of non- Western immigrants were reached; therefore this group was excluded from our analyses. In our mixed-effect models, no significant effects on the willingness to participate were found for mode choice. We found that full-time workers and young adults were significantly more likely to choose web over CAPI when contacted face to face.

Reaching Hard-to-Survey Populations: Mode Choice and Mode Preference

University of Groningen, Faculty of Arts, PO BOX 716 Groningen 9700 AS, Groningen, the Netherlands.

University of Twente – Political Science and Research Methods, PO Box 217, Enschede 7522, AE Overijssel, the Netherlands.

Journal of Official Statistics

This article is distributed under the terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

{"article-title":"Reaching Hard-to-Survey Populations: Mode Choice and Mode Preference"}

This study assesses the effect of response-mode choices on response rates, and responsemode preferences of hard-to-survey populations: young adults, full-time...

Reaching Hard-to-Survey Populations: Mode Choice and Mode Preference

Published Online: May 08, 2014

Page range: 355 - 379

Received: Feb 01, 2013

Accepted: Jan 01, 2014

DOI: https://doi.org/10.2478/jos-2014-0021

Keywords
Hard-to-survey groups, response-mode choice, mixed mode experiment

© by Marieke Haan

This article is distributed under the terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Reaching Hard-to-Survey Populations: Mode Choice and Mode Preference

Published Online: May 08, 2014

Page range: 355 - 379

Received: Feb 01, 2013

Accepted: Jan 01, 2014

DOI: https://doi.org/10.2478/jos-2014-0021

KeywordsHard-to-survey groups, response-mode choice, mixed mode experiment

© by Marieke Haan

This article is distributed under the terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Keywords
Hard-to-survey groups, response-mode choice, mixed mode experiment