<abstract xmlns="http://www.w3.org/1999/xhtml"><bold>Objective:</bold> Characterize pedagogical innovation in the context of internationalization of French-language education on the example of international study programme in French language - Sales management at the Faculty of Trade of the University of Economics in Bratislava and testing of its attractiveness from the perspective of the relationship between students and educational institution.<bold>Methodology:</bold> Article deals with the analysis of the influence of internationalization of the university education within the study programme Management of sale, as well survey of the opinions of its graduates.<bold>Findings:</bold> Pedagogical innovation is not only the tool of the educational policy but also creates conditions of the project European term and excellence in the development of Professional competences of the future managers.<bold>Value Added:</bold> International study programme in French language overcomes cultural and disciplinary barriers and contributes to offsetting of the national and international differences.<bold>Recommendations:</bold> Introducing of pedagogical innovations is the tool of new approaches, strategies, methods, as well as new content and new organization of education to guarantee employability of students on the home and international markets.</abstract>

Objective: Characterize pedagogical innovation in the context of internationalization of French-language education on the example of international study programme in French language - Sales management at the Faculty of Trade of the University of Economics in Bratislava and testing of its attractiveness from the perspective of the relationship between students and educational institution.Methodology: Article deals with the analysis of the influence of internationalization of the university education within the study programme Management of sale, as well survey of the opinions of its graduates.Findings: Pedagogical innovation is not only the tool of the educational policy but also creates conditions of the project European term and excellence in the development of Professional competences of the future managers.Value Added: International study programme in French language overcomes cultural and disciplinary barriers and contributes to offsetting of the national and international differences.Recommendations: Introducing of pedagogical innovations is the tool of new approaches, strategies, methods, as well as new content and new organization of education to guarantee employability of students on the home and international markets.

Pedagogical Innovation of French-Language Teaching as a Tool for Educating Managers in the Context of Internationalization

Journal of Intercultural Management

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Objective: Characterize pedagogical innovation in the context of internationalization of French-language education on the example of international study...

Pedagogical Innovation of French-Language Teaching as a Tool for Educating Managers in the Context of Internationalization

Published Online: Oct 29, 2018

Page range: 71 - 97

DOI: https://doi.org/10.2478/joim-2018-0010

Keywords
internationalization, pedagogical innovation, francophone study, European educational space, European term

© 2018 Jan Strelinger et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Pedagogical Innovation of French-Language Teaching as a Tool for Educating Managers in the Context of Internationalization

Published Online: Oct 29, 2018

Page range: 71 - 97

DOI: https://doi.org/10.2478/joim-2018-0010

Keywordsinternationalization, pedagogical innovation, francophone study, European educational space, European term

© 2018 Jan Strelinger et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
internationalization, pedagogical innovation, francophone study, European educational space, European term