1. bookVolume 10 (2018): Issue 1 (March 2018)
Journal Details
License
Format
Journal
eISSN
2543-831X
First Published
25 Apr 2014
Publication timeframe
4 times per year
Languages
English
access type Open Access

Exploring the Antecedents and Consequents of Student Experience in Higher Education Settings

Published Online: 04 Oct 2018
Volume & Issue: Volume 10 (2018) - Issue 1 (March 2018)
Page range: 63 - 82
Journal Details
License
Format
Journal
eISSN
2543-831X
First Published
25 Apr 2014
Publication timeframe
4 times per year
Languages
English
Abstract

Objective: The objective of this paper is to explore the antecedents and consequents of student experience in higher education settings. Several variables such as co-creation value, social environment, physical environment and relational benefits are predicted as antecedents and consequents of student experience.

Methodology: The authors proposed the conceptual framework to identify antecedents and consequents of student experience in higher education.

Findings: Theoretically there is a possibility to create and the use of co creation in the higher education context to enhance student experience. The other factors should also be considered, such as physical environment (ambient, design and IT), social environment (Employee displayed emotion, and customer climate), and relational benefits. The findings suggest the necessary changes in how higher education institutions should be marketed with more focus on creating, communicating, and delivering value to enhance student experience.

Value Added: The author’s perspective on antecedents and consequents of student experience is a new interesting theme in higher education marketing. The paper proposed a testable propositions regarding the antecedents and consequences of student experience.

Keywords

JEL Classification

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