<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Education has an essential place and influence on the future and current economy and society in general. Understanding the mechanisms of value co-creation in the education environment is therefore of paramount importance for improving the quality of educational services. Value co-creation focuses on the interaction with the learner with the aim of better academic performance and students’ satisfaction. This paper presents areas in which value co-creation is applied in higher education institutions and the results of its implementation, both for universities and students. Value co-creation promotes and enhances the interaction between educational institutions and students and seems to have a positive impact not only on academic performance, but also on students’ satisfaction and engagement levels. The process of value co-creation allows educational units and students to work together to optimise their experience and enhance their ability to actively participate in the educational process.</p>
</abstract>

Education has an essential place and influence on the future and current economy and society in general. Understanding the mechanisms of value co-creation in the education environment is therefore of paramount importance for improving the quality of educational services. Value co-creation focuses on the interaction with the learner with the aim of better academic performance and students’ satisfaction. This paper presents areas in which value co-creation is applied in higher education institutions and the results of its implementation, both for universities and students. Value co-creation promotes and enhances the interaction between educational institutions and students and seems to have a positive impact not only on academic performance, but also on students’ satisfaction and engagement levels. The process of value co-creation allows educational units and students to work together to optimise their experience and enhance their ability to actively participate in the educational process.

Literature review of value co-creation in education institutes: current states and future perspectives

Phd Candidate, Department of Organisation Management

Marketing and Tourism of the International Hellenic University

Associate Professor, Department of Organisation Management

Journal of Education, Society & Multiculturalism

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Education has an essential place and influence on the future and current economy and society in general. Understanding the mechanisms of value co-creation in...

Literature review of value co-creation in education institutes: current states and future perspectives

Published Online: May 29, 2023

Page range: 30 - 50

DOI: https://doi.org/10.2478/jesm-2023-0002

Keywords
Value co-creation, higher education, students as customers, education marketing, management

© 2023 Maria Chatzara et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Literature review of value co-creation in education institutes: current states and future perspectives

Published Online: May 29, 2023

Page range: 30 - 50

DOI: https://doi.org/10.2478/jesm-2023-0002

KeywordsValue co-creation, higher education, students as customers, education marketing, management

© 2023 Maria Chatzara et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords
Value co-creation, higher education, students as customers, education marketing, management