<abstract xmlns="http://www.w3.org/1999/xhtml">

<bold>Research purpose.</bold> Cultural heritage in movable or immovable form contributes with its tools to the creation of a coherent and inclusive society. The cultural direction of the society should be built on the basic principles of inclusion, equality, participation and availability with the help of marketing and marketing communication. The aim of the contribution is, on the basis of the data database of culture, which is implemented by institutions under the authority of the Ministry of Culture of the Slovak Republic, to determine the use and sustainability of non-periodical publications registered in libraries in the Slovak Republic, which should lead to the creation and maintenance of mutual understanding between them and the public with the ultimate goal of supporting knowledge the society's potential.
<bold>Design / Methodology / Approach.</bold> The object of the research werw 1738 libraries of the Slovak Republic, using the statistics for period 2016-2020. We used eighteen fifferent indicators, such as „active library services users“, „library visitors“, etc.
<bold>Findings.</bold> There is a strong statistical dependence based on the obtained results for the research questions and the multiple correlation dependence between the number of libraries and indicators such as the number of book units, the number of loans, and the number of visitors. Because of this, it was possible to outline new recommendations to support the sustainability and development of public libraries in the Slovak Republic.
<bold>Originality / Value / Practical implications.</bold> Through the continuous generation of knowledge and data in this area, the research activity and results of this work could contribute to increased awareness of the importance of culture and the building of the society's good reputation. By developing a public relations communication tool, public administration institutions could significantly contribute to the development of knowledge potential not only in the Slovak Republic. This requires building relationship management and strengthening the communication of the investigated institutions towards the public with the intention of strengthening these ties.
</abstract>

Research purpose. Cultural heritage in movable or immovable form contributes with its tools to the creation of a coherent and inclusive society. The cultural direction of the society should be built on the basic principles of inclusion, equality, participation and availability with the help of marketing and marketing communication. The aim of the contribution is, on the basis of the data database of culture, which is implemented by institutions under the authority of the Ministry of Culture of the Slovak Republic, to determine the use and sustainability of non-periodical publications registered in libraries in the Slovak Republic, which should lead to the creation and maintenance of mutual understanding between them and the public with the ultimate goal of supporting knowledge the society's potential.
Design / Methodology / Approach. The object of the research werw 1738 libraries of the Slovak Republic, using the statistics for period 2016-2020. We used eighteen fifferent indicators, such as „active library services users“, „library visitors“, etc.
Findings. There is a strong statistical dependence based on the obtained results for the research questions and the multiple correlation dependence between the number of libraries and indicators such as the number of book units, the number of loans, and the number of visitors. Because of this, it was possible to outline new recommendations to support the sustainability and development of public libraries in the Slovak Republic.
Originality / Value / Practical implications. Through the continuous generation of knowledge and data in this area, the research activity and results of this work could contribute to increased awareness of the importance of culture and the building of the society's good reputation. By developing a public relations communication tool, public administration institutions could significantly contribute to the development of knowledge potential not only in the Slovak Republic. This requires building relationship management and strengthening the communication of the investigated institutions towards the public with the intention of strengthening these ties.

Use of Movable Cultural Heritage Through Libraries in Slovakia

University of Sv. Cyril and Methodius in Trnava, Slovak University of Agriculture in Nitra

Bratislava University of Economic and Management

VSB -Technical University of Ostrava, Faculty of Civil Engineering

Economics and Culture

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Use of Movable Cultural Heritage Through Libraries in Slovakia"}

Research purpose. Cultural heritage in movable or immovable form contributes with its tools to the creation of a coherent and inclusive society. The cultural...

Use of Movable Cultural Heritage Through Libraries in Slovakia

Published Online: Dec 20, 2023

Page range: 1 - 11

Received: Jun 04, 2023

Accepted: Dec 10, 2023

DOI: https://doi.org/10.2478/jec-2023-0012

Keywords
public relations, marketing, libraries, utilisation, sustainability, Slovak Republic

© 2023 Janka Beresecká et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Use of Movable Cultural Heritage Through Libraries in Slovakia

Published Online: Dec 20, 2023

Page range: 1 - 11

Received: Jun 04, 2023

Accepted: Dec 10, 2023

DOI: https://doi.org/10.2478/jec-2023-0012

Keywordspublic relations, marketing, libraries, utilisation, sustainability, Slovak Republic

© 2023 Janka Beresecká et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
public relations, marketing, libraries, utilisation, sustainability, Slovak Republic