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Economics and Culture
Volume 20 (2023): Issue 1 (June 2023)
Open Access
The Place as a Brand. Theory and Practise of the Place Branding
Anna Adamus-Matuszyńska
Anna Adamus-Matuszyńska
and
Piotr Dzik
Piotr Dzik
| Jun 28, 2023
Economics and Culture
Volume 20 (2023): Issue 1 (June 2023)
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Published Online:
Jun 28, 2023
Page range:
17 - 29
Received:
Feb 21, 2023
Accepted:
May 28, 2023
DOI:
https://doi.org/10.2478/jec-2023-0002
Keywords
Place branding
,
Place branding model
,
Place marketing
,
Flexible pattern matching
© 2023 Anna Adamus-Matuszyńska et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.