Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
Economics and Culture
Volume 17 (2020): Issue 1 (June 2020)
Open Access
Product Branding and Consumer Loyalty in Telecommunication Industry
Kowo Solomon Akpoviroro
Kowo Solomon Akpoviroro
,
Akinbola Olufemi Amos
Akinbola Olufemi Amos
,
Akinrinola Olalekan Oladipo
Akinrinola Olalekan Oladipo
and
Adegbite Ganiu Adewale
Adegbite Ganiu Adewale
| Jun 25, 2020
Economics and Culture
Volume 17 (2020): Issue 1 (June 2020)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Jun 25, 2020
Page range:
94 - 103
DOI:
https://doi.org/10.2478/jec-2020-0009
Keywords
Product Branding
,
Consumer Loyalty
,
Choice and Patronage
,
Telecommunication Industry
© 2020 Kowo Solomon Akpoviroro et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Kowo Solomon Akpoviroro
Department of Business Administration, Kwara State University
Malete, Nigeria
Akinbola Olufemi Amos
Department of Business Administration, Federal University of Agriculture
Abeokuta
Akinrinola Olalekan Oladipo
Department of Accounting, Caleb University Lagos
Nigeria
Adegbite Ganiu Adewale
Department of Marketing, Ogun State Institute of Technology,
Igbesa, Nigeria