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Journals
Economics and Culture
Volume 16 (2019): Issue 1 (June 2019)
Open Access
The Quality of Brand Products: Expected Attributes vs. Perceived Reality
Pavol Durana
Pavol Durana
,
Jana Kliestikova
Jana Kliestikova
and
Maria Kovacova
Maria Kovacova
| Jul 20, 2019
Economics and Culture
Volume 16 (2019): Issue 1 (June 2019)
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Published Online:
Jul 20, 2019
Page range:
98 - 107
DOI:
https://doi.org/10.2478/jec-2019-0011
Keywords
Brand
,
Consumer
,
Product
,
Quality
© 2019 Pavol Durana et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Pavol Durana
University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
Zilina
Jana Kliestikova
University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
Zilina
Maria Kovacova
University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
Zilina