<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The purpose of this paper is to investigate the impact of different forms of innovation on firm growth, in terms of sales. A total of 278 samples were collected from SMEs in the manufacturing, service and trade industries throughout Kosovo. The data were analysed using a logistic regression analysis. The findings confirm the hypotheses that marketing innovation is positively associated with firm growth, while new to the firm products is negatively associated with firm growth. Other innovation attributes have resulted with non-significance value. The findings in this study can be useful for theoretical discussion, as well as for policy formulation related to introduction of innovation and SMEs development considering that innovation is critical factor in today’s market and competition. Further studies should look into how SMEs could investigate over time from the initial stage to the full development of innovation.</p></abstract>

The purpose of this paper is to investigate the impact of different forms of innovation on firm growth, in terms of sales. A total of 278 samples were collected from SMEs in the manufacturing, service and trade industries throughout Kosovo. The data were analysed using a logistic regression analysis. The findings confirm the hypotheses that marketing innovation is positively associated with firm growth, while new to the firm products is negatively associated with firm growth. Other innovation attributes have resulted with non-significance value. The findings in this study can be useful for theoretical discussion, as well as for policy formulation related to introduction of innovation and SMEs development considering that innovation is critical factor in today’s market and competition. Further studies should look into how SMEs could investigate over time from the initial stage to the full development of innovation.

Innovation Types and Sales Growth in Small Firms: Evidence from Kosovo

Faculty of Economics, Department of Management and Informatics

University of Prishtina “Hasan Prishtina”

South East European Journal of Economics and Business

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Innovation Types and Sales Growth in Small Firms: Evidence from Kosovo"}

The purpose of this paper is to investigate the impact of different forms of innovation on firm growth, in terms of sales. A total of 278 samples were...

Innovation Types and Sales Growth in Small Firms: Evidence from Kosovo

Published Online: Jun 15, 2020

Page range: 27 - 43

DOI: https://doi.org/10.2478/jeb-2020-0003

Keywords
Small and Medium Enterprises, innovation, firm growth, Kosovo

© 2020 Lura Rexhepi Mahmutaj et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Innovation Types and Sales Growth in Small Firms: Evidence from Kosovo

Published Online: Jun 15, 2020

Page range: 27 - 43

DOI: https://doi.org/10.2478/jeb-2020-0003

KeywordsSmall and Medium Enterprises, innovation, firm growth, Kosovo

© 2020 Lura Rexhepi Mahmutaj et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
Small and Medium Enterprises, innovation, firm growth, Kosovo