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International Journal of Management and Economics
Volume 59 (2023): Issue 1 (March 2023)
Open Access
Ways to neutralize the country-of-origin effect in the emerging market firms international branding
1
Marzanna Katarzyna Witek-Hajduk
Marzanna Katarzyna Witek-Hajduk
and
Anna Grudecka
Anna Grudecka
| Mar 31, 2023
International Journal of Management and Economics
Volume 59 (2023): Issue 1 (March 2023)
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Article Category:
Empirical Paper
Published Online:
Mar 31, 2023
Page range:
46 - 56
Received:
Mar 18, 2022
Accepted:
Dec 07, 2022
DOI:
https://doi.org/10.2478/ijme-2022-0027
Keywords
country-of-origin
,
emerging markets firms
,
international branding
,
neutralization of the COO effect
© 2023 Marzanna Katarzyna Witek-Hajduk et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.