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Journals
International Journal of Management and Economics
Volume 41 (2014): Issue 1 (March 2014)
Open Access
Prospering in Tough Economic Times Through Loyal Customers
Rolph Anderson
Rolph Anderson
,
Srinivasan Swaminathan
Srinivasan Swaminathan
and
Rajiv Mehta
Rajiv Mehta
| Oct 17, 2014
International Journal of Management and Economics
Volume 41 (2014): Issue 1 (March 2014)
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Published Online:
Oct 17, 2014
Page range:
76 - 91
DOI:
https://doi.org/10.2478/ijme-2014-0038
Keywords
Customer Loyalty
,
Customer Satisfaction
,
Customer Relationship Management
© 2014 Rolph Anderson et. al.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.