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Proceedings of the International Conference on Applied Statistics
Volume 1 (2019): Issue 1 (October 2019)
Open Access
Media channels impact in brand indicators in Romania
Cristina Burlacioiu
Cristina Burlacioiu
,
Cristina Boboc
Cristina Boboc
,
Constantin Mitruţ
Constantin Mitruţ
and
Ioan Simu
Ioan Simu
| Feb 13, 2020
Proceedings of the International Conference on Applied Statistics
Volume 1 (2019): Issue 1 (October 2019)
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Published Online:
Feb 13, 2020
Page range:
135 - 144
DOI:
https://doi.org/10.2478/icas-2019-0012
Keywords
Principal Component Analysis
,
Regression model
,
media channels investment
,
brand performance
,
Romania
© 2019 Cristina Burlacioiu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Cristina Burlacioiu
Bucharest University of Economic Studies,
Bucharest, Romania
Cristina Boboc
Bucharest University of Economic Studies,
Bucharest, Romania
Constantin Mitruţ
Bucharest University of Economic Studies,
Bucharest, Romania
Ioan Simu
University of Bucharest,
Bucharest, Romania