<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The research aims to measure the effectiveness of the strategies of modern retailers which implementing reverse logistics activities, and to be believe that it could increase not only business competition, but also consumer satisfaction. The object of research is 20 modern retailers ranging from convenience stores to hypermarket stores. The methodology implemented in the form of setting parameters and assessment criteria which are arranged in the form of priority scale and analyzed using the Analytical Hierarchy Process or AHP method. The respondents are the decision makers in terms of product delivery, logistics, distribution and warehouse including making purchases both directly and indirectly. Sub parameters and sub criteria that are arranged then reevaluated using the ExpertChoice instrument to see the resulting scale consistency. Broadly speaking, the highest priority scale was 0.441 for the criteria for agility, 0.428 for the efficiency criteria, 0.318 for the stakeholder criteria, 0.271 for the process criteria and 0.146 for the environment criteria. The result of simulation cost is less than 8 percent of the profit margin per product returned.</p></abstract>

The research aims to measure the effectiveness of the strategies of modern retailers which implementing reverse logistics activities, and to be believe that it could increase not only business competition, but also consumer satisfaction. The object of research is 20 modern retailers ranging from convenience stores to hypermarket stores. The methodology implemented in the form of setting parameters and assessment criteria which are arranged in the form of priority scale and analyzed using the Analytical Hierarchy Process or AHP method. The respondents are the decision makers in terms of product delivery, logistics, distribution and warehouse including making purchases both directly and indirectly. Sub parameters and sub criteria that are arranged then reevaluated using the ExpertChoice instrument to see the resulting scale consistency. Broadly speaking, the highest priority scale was 0.441 for the criteria for agility, 0.428 for the efficiency criteria, 0.318 for the stakeholder criteria, 0.271 for the process criteria and 0.146 for the environment criteria. The result of simulation cost is less than 8 percent of the profit margin per product returned.

Reverse and Green Logistics Cost Simulation Using Analytical Hierarchy Process

Faculty of Business, Scientia Boulevard Gading Serpong Tangerang

Faculty of Business, Scientia Boulevard Gading serpong Tangerang

Faculty of Economy and Business, Jl.KH Ahmad Dahlan Ciputat South Tangerang

HOLISTICA – Journal of Business and Public Administration

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Reverse and Green Logistics Cost Simulation Using Analytical Hierarchy Process"}

The research aims to measure the effectiveness of the strategies of modern retailers which implementing reverse logistics activities, and to be believe that it...

Reverse and Green Logistics Cost Simulation Using Analytical Hierarchy Process

Published Online: Dec 12, 2020

Page range: 46 - 58

Received: Mar 01, 2020

Accepted: Nov 01, 2020

DOI: https://doi.org/10.2478/hjbpa-2020-0031

Keywords
Reverse Logistics, Logistics Cost, Logistics Criterion

© 2020 Mohammad Annas et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Reverse and Green Logistics Cost Simulation Using Analytical Hierarchy Process

Published Online: Dec 12, 2020

Page range: 46 - 58

Received: Mar 01, 2020

Accepted: Nov 01, 2020

DOI: https://doi.org/10.2478/hjbpa-2020-0031

KeywordsReverse Logistics, Logistics Cost, Logistics Criterion

© 2020 Mohammad Annas et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
Reverse Logistics, Logistics Cost, Logistics Criterion