<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Consumers are important factors that must be considered by business actors because they are one of the determinants of business sustainability. There are several causes to trigger customer buying intention, such as product types, trademarks, and prices. This study aims to determine the antecedent of consumer buying intentions of Hijab SMEs products from Gresik. This study uses a quantitative approach with explanatory research using correlation research design survey. The respondents were 75 consumers from 7 Hijab SMEs Gresik. The results indicate that factors related to the emergence of consumer buying intentions for Hijab SMEs products are raw material (fabric), stitches, designs, and price</p></abstract>

Consumers are important factors that must be considered by business actors because they are one of the determinants of business sustainability. There are several causes to trigger customer buying intention, such as product types, trademarks, and prices. This study aims to determine the antecedent of consumer buying intentions of Hijab SMEs products from Gresik. This study uses a quantitative approach with explanatory research using correlation research design survey. The respondents were 75 consumers from 7 Hijab SMEs Gresik. The results indicate that factors related to the emergence of consumer buying intentions for Hijab SMEs products are raw material (fabric), stitches, designs, and price

Antecedents of Consumer Buying Intention on the Products of Hijab SMEs in Gresik

Department of Economic Education, Faculty of Economics

Department of Management, Faculty of Economics

HOLISTICA – Journal of Business and Public Administration

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Antecedents of Consumer Buying Intention on the Products of Hijab SMEs in Gresik"}

Consumers are important factors that must be considered by business actors because they are one of the determinants of business sustainability. There are...

Antecedents of Consumer Buying Intention on the Products of Hijab SMEs in Gresik

Published Online: Apr 13, 2020

Page range: 1 - 12

Received: Jul 01, 2019

Accepted: Feb 01, 2020

DOI: https://doi.org/10.2478/hjbpa-2020-0001

Keywords
Hijab SMEs, consumer buying intention

© 2020 Surjanti Jun et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Antecedents of Consumer Buying Intention on the Products of Hijab SMEs in Gresik

Published Online: Apr 13, 2020

Page range: 1 - 12

Received: Jul 01, 2019

Accepted: Feb 01, 2020

DOI: https://doi.org/10.2478/hjbpa-2020-0001

KeywordsHijab SMEs, consumer buying intention

© 2020 Surjanti Jun et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
Hijab SMEs, consumer buying intention