Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
HOLISTICA – Journal of Business and Public Administration
Volume 10 (2019): Issue 3 (December 2019)
Open Access
The Analysis of Marketing performance in Yogyakarta SMEs
Lusia Tria Hatmanti Hutami
Lusia Tria Hatmanti Hutami
and
Ignatius Soni Kurniawan
Ignatius Soni Kurniawan
| Dec 04, 2019
HOLISTICA – Journal of Business and Public Administration
Volume 10 (2019): Issue 3 (December 2019)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Dec 04, 2019
Page range:
170 - 180
DOI:
https://doi.org/10.2478/hjbpa-2019-0036
Keywords
innovation orientation
,
marketing communication orientation
,
international marketing
,
marketing performance
,
Small and Medium Enterprises
© 2019 Lusia Tria Hatmanti Hutami et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Lusia Tria Hatmanti Hutami
Universitas Sarjanawiyata Tamansiswa,
Yogyakarta, Indonesia
Ignatius Soni Kurniawan
Universitas Sarjanawiyata Tamansiswa,
Yogyakarta, Indonesia