<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Nowadays, politics is undergoing several changes, especially because of the growing use of social media from politicians, who are using these virtual platforms as tools to gain more and more consent. Social media are also leading to extreme democratization of politics, making it possible for non-politicians not only to enter the sphere of politics but even to win major competitions, such as presidential elections. To bring an actual and highly illustrative example, in this article the authors go through a deep analysis of the former actor and recently elected prime minister of Ukraine Volodimir Zelenskij and his strategical use of social media compared to the one carried out by his opponents, leading him to win the presidential elections with an enormous consent.</p></abstract>

Nowadays, politics is undergoing several changes, especially because of the growing use of social media from politicians, who are using these virtual platforms as tools to gain more and more consent. Social media are also leading to extreme democratization of politics, making it possible for non-politicians not only to enter the sphere of politics but even to win major competitions, such as presidential elections. To bring an actual and highly illustrative example, in this article the authors go through a deep analysis of the former actor and recently elected prime minister of Ukraine Volodimir Zelenskij and his strategical use of social media compared to the one carried out by his opponents, leading him to win the presidential elections with an enormous consent.

Social media and politics: the case of Ukraine

Geopolitical, Social Security and Freedom Journal

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Social media and politics: the case of Ukraine"}

Nowadays, politics is undergoing several changes, especially because of the growing use of social media from politicians, who are using these virtual platforms...

Social media and politics: the case of Ukraine

Published Online: Jul 04, 2020

Page range: 65 - 86

DOI: https://doi.org/10.2478/gssfj-2020-0006

Keywords
Politics, Social media, Ukraine, election campaign, political communication

© 2020 Alessandra Alberti et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Social media and politics: the case of Ukraine

Published Online: Jul 04, 2020

Page range: 65 - 86

DOI: https://doi.org/10.2478/gssfj-2020-0006

KeywordsPolitics, Social media, Ukraine, election campaign, political communication

© 2020 Alessandra Alberti et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
Politics, Social media, Ukraine, election campaign, political communication