Design Expression of “Chinese-style” Costumes in the Context of Globalization
Article Category: Research Article
Published Online: Jul 04, 2023
Page range: 82 - 91
DOI: https://doi.org/10.2478/ftee-2023-0019
Keywords
© 2023 Łukasiewicz Research Network-Łódź Institute of Technology, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
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Traditional Chinese Design Elements
| Texture | The fabrics used for Chinese clothing are usually luxurious and gorgeous so as to present their nobility. The fabrics are mainly natural fibers (such as linen, cotton, and silk). |
| Form | Influenced by Confucianism, traditional Chinese clothing culture humanizes external and natural costumes. It borrows ideas from the silhouettes of the Shenyi dress, Ru skirt, Qipao and Shan jacket. Straight cuts and flat costume structure are adopted to conform to human body features. Some common features of these robes include flamboyant silks, a loose A-line cut, decorative sashes, and varying the front or side closure and side slits. |
| Color | Influenced by the theories of The use of contrasting colors is a major characteristic of traditional Chinese coloring. Dark colors are mostly honored and light colors are secondly honored. Different colors represent different seasons. Dyes are mainly natural minerals and plant dyes. |
| Craft | Decorative means consist of several traditional crafts including edge piping, inlaying, piping, winding and embroidering. The main forms of expression are brocade, printing and dyeing, embroidering and Kesi (Chinese silk tapestry with cut designs). Stylized characters are used as motifs for gilding or embroidery. Symbolic meanings of other floral, fruit, plant, and insect motifs were developed over time and used in textiles, porcelain, sculpture, and furniture. |
A profile analysis of four Chinese-style enterprises
| Enterprises | Brand Concepts | Design Styles | Overseas Shops |
|---|---|---|---|
| Shanghai Tang | Luxury brand “created by China” | Chinese silhouettes, Chinese decoration | Milan, Yangon, Singapore |
| Shiatzy Chen | Highlighting Chinese craft aesthetics. Integrating eastern and western cultures. | Western silhouettes, Chinese decoration | Tokyo, Kuala Lumpur, Paris |
| Shangxia | Paying attention to elements such as traditional and modern, eastern and western, and human and nature. Interpreting the beauty of balance in opposition. | Almost no decoration. Mainly pure colors. Presenting Chinese styles by silhouette and conception. | Singapore, Paris |
| TANGY | Paying attention to original design. Integrating brand concept of “peace, health, and beauty” and the harmonious realm of “unity of heaven and human beings” into all aspects of fashion design and development. | Basic styles. Patterns frequently used. Highlighting natural and comfortable fabrics. | Paris |