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Folia Oeconomica Stetinensia
Volume 21 (2021): Issue 1 (June 2021)
Open Access
Innovativeness of Senior Consumers’ Attitudes – An Attempt to Conduct Segmentation
Tomasz Olejniczak
Tomasz Olejniczak
| Jun 24, 2021
Folia Oeconomica Stetinensia
Volume 21 (2021): Issue 1 (June 2021)
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Published Online:
Jun 24, 2021
Page range:
76 - 91
Received:
Sep 21, 2020
Accepted:
Mar 23, 2021
DOI:
https://doi.org/10.2478/foli-2021-0006
Keywords
consumer behavior
,
senior consumer segment
,
product innovation
,
elderly people
© 2021 Tomasz Olejniczak, published by Sciendo
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.
Tomasz Olejniczak
Poznań University Economics and Business, Institute of Marketing, Department of Marketing Product
Poznań