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Folia Oeconomica Stetinensia
Volume 20 (2020): Issue 2 (December 2020)
Open Access
Green Marketing: The Environmentally-Friendly Attributes of Products and Decision to Purchase
Lucyna Witek
Lucyna Witek
| Jan 29, 2021
Folia Oeconomica Stetinensia
Volume 20 (2020): Issue 2 (December 2020)
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Published Online:
Jan 29, 2021
Page range:
451 - 467
Received:
Jan 18, 2020
Accepted:
Apr 02, 2020
DOI:
https://doi.org/10.2478/foli-2020-0059
Keywords
eco-friendly products
,
green marketing
,
green purchasing inconsistency
,
purchase
,
environmentally-friendly attributes
© 2020 Lucyna Witek, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Lucyna Witek
Rzeszow University of Technology, Faculty of Management, Department of Marketing
Rzeszów, Poland