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Folia Oeconomica Stetinensia
Volume 20 (2020): Issue 2 (December 2020)
Open Access
Consumers Engagement Toward Food Brands – The Case of Dairy Products
Michał Gazdecki
Michał Gazdecki
and
Elżbieta Goryńska-Goldmann
Elżbieta Goryńska-Goldmann
| Jan 29, 2021
Folia Oeconomica Stetinensia
Volume 20 (2020): Issue 2 (December 2020)
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Published Online:
Jan 29, 2021
Page range:
134 - 151
Received:
Jan 25, 2020
Accepted:
Mar 20, 2020
DOI:
https://doi.org/10.2478/foli-2020-0040
Keywords
consumers’ behavior
,
relationships
,
B2C market
,
brand strategy
© 2020 Michał Gazdecki et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Michał Gazdecki
Poznan University of Life Sciences, Faculty of Economics, Department of Economics and Economics Policy in Agribusiness
Poznań, Poland
Elżbieta Goryńska-Goldmann
Poznan University of Life Sciences, Faculty of Economics, Department of Economics and Economics Policy in Agribusiness
Poznań, Poland