<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Summary</p>
<p>Following the economic literature attention initially treated as „fictious commodity“ became an important component of the market; in attention market users supply time for content they are interrested in. Attention market differs from conventional market in several aspects and becomes a new challenge for antitrust. The article therefore analyses attention markets from competition point of view. Starting with economic background it discusses different approches to the relevant market analysis and the tools used for relevant market assessment (SSNIP, SSNIC and SSNDQ test). It explores also changes in identification of market power and new forms of anticompetitive behaviour in these prevalently zero-price markets. Attention is drawn also to the benefits of functioning competition. Outcomes of analysis are summed up in the conclusion.</p>
</abstract>

Summary
Following the economic literature attention initially treated as „fictious commodity“ became an important component of the market; in attention market users supply time for content they are interrested in. Attention market differs from conventional market in several aspects and becomes a new challenge for antitrust. The article therefore analyses attention markets from competition point of view. Starting with economic background it discusses different approches to the relevant market analysis and the tools used for relevant market assessment (SSNIP, SSNIC and SSNDQ test). It explores also changes in identification of market power and new forms of anticompetitive behaviour in these prevalently zero-price markets. Attention is drawn also to the benefits of functioning competition. Outcomes of analysis are summed up in the conclusion.

Attention Markets and European Competition Law

professor in EU law at Comenius University in Bratislava

European Studies

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Attention Markets and European Competition Law"}

Summary
Following the economic literature attention initially treated as „fictious commodity“ became an important component of the market; in attention market...

Attention Markets and European Competition Law

Published Online: Apr 02, 2023

Page range: 234 - 242

DOI: https://doi.org/10.2478/eustu-2022-0022

Keywords
attention economics, attention markets, zero-price market, antitrust, market power, anticompetitive practices, benefits of competition

© 2022 Katarína Kalesná, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Attention Markets and European Competition Law

Published Online: Apr 02, 2023

Page range: 234 - 242

DOI: https://doi.org/10.2478/eustu-2022-0022

Keywordsattention economics, attention markets, zero-price market, antitrust, market power, anticompetitive practices, benefits of competition

© 2022 Katarína Kalesná, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
attention economics, attention markets, zero-price market, antitrust, market power, anticompetitive practices, benefits of competition