There is a resurgence of regional and local products in Hungary today. Thanks to the development of local businesses, communities and towns are also able to derive a number of economic, environmental, social and cultural advantage. The products in focus are emerging in tourism more often, frequently acting as foundations of tourist attractions built upon them, providing the receiving end with a unique and authentic force of attraction that follow the present trends. The aim of our study was to explore tourists’ needs for local products and the role of local food in regional tourism services. The region of our empirical research was the area of Baranya and Tolna counties in Southern Hungary where we analyzed local producers’ and their consumers’ attitudes towards local products.