<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Implementation of IT innovations in insurance industry enhances actual business models and creates new ones. E-insurance refers to creating and providing insurance and connected financial services through digital solutions. In this paper the impact of IT usage and digitalization on insurance sector in the Republic of Serbia is analysed. The aim of the proposed analysis is to reveal the determinants of the adoption of innovative technological solutions in insurance in the Republic of Serbia. Relying on the TOE framework, three groups of factors influencing the adoption of IT in e-insurance are identified: technological, organizational and environmental. Panel data approach and logistic regression are used to examine the effects of proposed factors on e-insurance adoption. The obtained results indicate that organizational and environmental factors have statistically significant influence on the achieved level of e-insurance adoption, while only the market share of the insurance company positively influences the odds of e-insurance adoption. Therefore, it can be concluded that e-insurance in the Republic of Serbia is the matter of reputation and tendency of insurers to achieve short-term gains and a competitive advantage through innovation.</p>
</abstract>

Implementation of IT innovations in insurance industry enhances actual business models and creates new ones. E-insurance refers to creating and providing insurance and connected financial services through digital solutions. In this paper the impact of IT usage and digitalization on insurance sector in the Republic of Serbia is analysed. The aim of the proposed analysis is to reveal the determinants of the adoption of innovative technological solutions in insurance in the Republic of Serbia. Relying on the TOE framework, three groups of factors influencing the adoption of IT in e-insurance are identified: technological, organizational and environmental. Panel data approach and logistic regression are used to examine the effects of proposed factors on e-insurance adoption. The obtained results indicate that organizational and environmental factors have statistically significant influence on the achieved level of e-insurance adoption, while only the market share of the insurance company positively influences the odds of e-insurance adoption. Therefore, it can be concluded that e-insurance in the Republic of Serbia is the matter of reputation and tendency of insurers to achieve short-term gains and a competitive advantage through innovation.

Factors Affecting Digital Transformation of Insurance in the Republic of Serbia

Economic Themes

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Factors Affecting Digital Transformation of Insurance in the Republic of Serbia"}

Implementation of IT innovations in insurance industry enhances actual business models and creates new ones. E-insurance refers to creating and providing...

Factors Affecting Digital Transformation of Insurance in the Republic of Serbia

Published Online: Aug 05, 2022

Page range: 133 - 149

Received: Mar 08, 2022

Accepted: Apr 11, 2022

DOI: https://doi.org/10.2478/ethemes-2022-0008

Keywords
digital transformation, insurance, e-services, e-insurance, technology adoption, TOE framework, panel analyses

© 2022 Jovica Stanković et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Factors Affecting Digital Transformation of Insurance in the Republic of Serbia

Published Online: Aug 05, 2022

Page range: 133 - 149

Received: Mar 08, 2022

Accepted: Apr 11, 2022

DOI: https://doi.org/10.2478/ethemes-2022-0008

Keywordsdigital transformation, insurance, e-services, e-insurance, technology adoption, TOE framework, panel analyses

© 2022 Jovica Stanković et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
digital transformation, insurance, e-services, e-insurance, technology adoption, TOE framework, panel analyses