<abstract xmlns="http://www.w3.org/1999/xhtml">

<bold>Subject and aim of the study:</bold> The aim of the article was to present selected tangible and intangible elements of Kashubian culture and to present the results of a survey aimed at finding out tourists’ opinions on the influence of cultural heritage on the perception of the Kashubian region.
<bold>Materials and methods:</bold> The research was conducted in April 2021 by means of a diagnostic poll method using a questionnaire survey. The survey was conducted among 254 respondents. During the survey, purposive sampling was used; the participants were domestic tourists who visited Kashubia at least once.
<bold>Results:</bold> The survey made it possible to assess the recognisability of the components of Kashubian culture and to find out the respondents’ opinion on the perception of its individual elements.
<bold>Conclusions:</bold> The study found a very good impact of cultural heritage on the respondents’ perception of the Kashubian region, which can be the basis for creating various cultural tourism products.
</abstract>

Subject and aim of the study: The aim of the article was to present selected tangible and intangible elements of Kashubian culture and to present the results of a survey aimed at finding out tourists’ opinions on the influence of cultural heritage on the perception of the Kashubian region.
Materials and methods: The research was conducted in April 2021 by means of a diagnostic poll method using a questionnaire survey. The survey was conducted among 254 respondents. During the survey, purposive sampling was used; the participants were domestic tourists who visited Kashubia at least once.
Results: The survey made it possible to assess the recognisability of the components of Kashubian culture and to find out the respondents’ opinion on the perception of its individual elements.
Conclusions: The study found a very good impact of cultural heritage on the respondents’ perception of the Kashubian region, which can be the basis for creating various cultural tourism products.

Cultural Heritage of Kashubia in the Opinion of Tourists

Department of Marketing and Market Analyzes

Economic and Regional Studies / Studia Ekonomiczne i Regionalne

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"Cultural Heritage of Kashubia in the Opinion of Tourists"}

Subject and aim of the study: The aim of the article was to present selected tangible and intangible elements of Kashubian culture and to present the results...

Cultural Heritage of Kashubia in the Opinion of Tourists

Published Online: Sep 28, 2022

Page range: 368 - 383

Received: Aug 01, 2022

Accepted: Aug 01, 2022

DOI: https://doi.org/10.2478/ers-2022-0025

Keywords
Kashubia, culture, cultural tourism, cultural heritage

© 2022 Irena Ozimek et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Cultural Heritage of Kashubia in the Opinion of Tourists

Published Online: Sep 28, 2022

Page range: 368 - 383

Received: Aug 01, 2022

Accepted: Aug 01, 2022

DOI: https://doi.org/10.2478/ers-2022-0025

KeywordsKashubia, culture, cultural tourism, cultural heritage

© 2022 Irena Ozimek et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Kashubia, culture, cultural tourism, cultural heritage