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Journals
Engineering Management in Production and Services
Volume 14 (2022): Issue 3 (September 2022)
Open Access
Why does environmental uncertainty have a moderating effect on marketing performance? A comparative analysis of Indonesian and Thai service industries
Nuryakin
Nuryakin
,
Indah Fatmawati
Indah Fatmawati
and
Kumpanat Siriyota
Kumpanat Siriyota
| Oct 20, 2022
Engineering Management in Production and Services
Volume 14 (2022): Issue 3 (September 2022)
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Published Online:
Oct 20, 2022
Page range:
57 - 67
Received:
May 21, 2022
Accepted:
Aug 30, 2022
DOI:
https://doi.org/10.2478/emj-2022-0026
Keywords
CRM
,
customer focus
,
marketing performance
,
environmental uncertainty
© 2022 Nuryakin et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Nuryakin
Management Department, Universitas Muhammadiyah Yogyakarta
Indonesia
Indah Fatmawati
Management Department, Universitas Muhammadiyah Yogyakarta
Indonesia
Kumpanat Siriyota
Khon Kaen Business School Khon Kaen University
Thailand