<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This study aims to demonstrate that technological innovation in tourism represents a paradigm shift in law and is also changing the competition between tourist destinations. Technological innovation in the tourism sector is increasing the volume of data processing and calls for greater and more consistent (detailed) legal protection to combat dangers to private life, such as exclusion from ‘digital life’. The topics covered by the study include data processing in hospitality contracts, the enrichment of guest profiles, newsletter marketing, guest passes or discount cards in travel package contracts, and the question of whether data processing is necessary for fulfilling smart tourism contracts. The theoretical framework is based on contract and data protection law principles relating to purpose, data avoidance and transparency, the privacy rule by design and by default. The methodological approach is based on a careful balancing and weighing of the legal goods and values, and an assessment of the normative parameters. This research is responding to the need to develop appropriate policies on transformative innovations and is addressing different concerns relating to the adoption and diffusion of technological trends in tourism.</p>
</abstract>

This study aims to demonstrate that technological innovation in tourism represents a paradigm shift in law and is also changing the competition between tourist destinations. Technological innovation in the tourism sector is increasing the volume of data processing and calls for greater and more consistent (detailed) legal protection to combat dangers to private life, such as exclusion from ‘digital life’. The topics covered by the study include data processing in hospitality contracts, the enrichment of guest profiles, newsletter marketing, guest passes or discount cards in travel package contracts, and the question of whether data processing is necessary for fulfilling smart tourism contracts. The theoretical framework is based on contract and data protection law principles relating to purpose, data avoidance and transparency, the privacy rule by design and by default. The methodological approach is based on a careful balancing and weighing of the legal goods and values, and an assessment of the normative parameters. This research is responding to the need to develop appropriate policies on transformative innovations and is addressing different concerns relating to the adoption and diffusion of technological trends in tourism.

Data Processing and Legal Protection in Contracts in the Technologically Innovative Tourism Sector

Department of Civil, Civil Procedural, and Labour Law, Faculty of Law

European Journal of Tourism, Hospitality and Recreation

This work is licensed under the Creative Commons Attribution 4.0 International License.

This study aims to demonstrate that technological innovation in tourism represents a paradigm shift in law and is also changing the competition between tourist...

Data Processing and Legal Protection in Contracts in the Technologically Innovative Tourism Sector

Article Category: Research Article

Published Online: Dec 30, 2021

Page range: 77 - 90

Received: Sep 13, 2020

Accepted: Apr 26, 2021

DOI: https://doi.org/10.2478/ejthr-2021-0008

Keywords
Tourism contracts, Data protection, Hotels, Travel package, Guest cards

© 2021 Apostolos D. Tassikas, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Data Processing and Legal Protection in Contracts in the Technologically Innovative Tourism Sector

Article Category: Research Article

Published Online: Dec 30, 2021

Page range: 77 - 90

Received: Sep 13, 2020

Accepted: Apr 26, 2021

DOI: https://doi.org/10.2478/ejthr-2021-0008

KeywordsTourism contracts, Data protection, Hotels, Travel package, Guest cards

© 2021 Apostolos D. Tassikas, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Tourism contracts, Data protection, Hotels, Travel package, Guest cards