<abstract xmlns="http://www.w3.org/1999/xhtml">

This article intends to demonstrate the importance of the existence of an aggregating platform for digital content, as is the case of MUVITUR – Virtual Museum of Tourism, for the research in tourism and also to assess its potential.
Aiming to track the history of Madeira’s destination image, this paper also searches to contribute to the study of the ‘Atlantic Pearl’ distinctive features for promotional purposes throughout seventy years.
For this purpose, the authors did an integrated search aiming to find and study the retrieved results of promotional visual materials edited during the twentieth century, focusing on Madeira Island, as an example of the potentialities of the Muvitur database.
With this research, we can conclude that tourism marketing strategies seem to have succeeded to consolidate Madeira’s destination image focused on its distinctiveness. Digital objects gathered in such searchable thematic databases, with a diversity of content providers, can play a crucial role in the history of tourism and leisure, allowing us, at the same time, to know how Madeira represented the destination for promotional aims.
</abstract>

This article intends to demonstrate the importance of the existence of an aggregating platform for digital content, as is the case of MUVITUR – Virtual Museum of Tourism, for the research in tourism and also to assess its potential.
Aiming to track the history of Madeira’s destination image, this paper also searches to contribute to the study of the ‘Atlantic Pearl’ distinctive features for promotional purposes throughout seventy years.
For this purpose, the authors did an integrated search aiming to find and study the retrieved results of promotional visual materials edited during the twentieth century, focusing on Madeira Island, as an example of the potentialities of the Muvitur database.
With this research, we can conclude that tourism marketing strategies seem to have succeeded to consolidate Madeira’s destination image focused on its distinctiveness. Digital objects gathered in such searchable thematic databases, with a diversity of content providers, can play a crucial role in the history of tourism and leisure, allowing us, at the same time, to know how Madeira represented the destination for promotional aims.

Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)®

European Journal of Tourism, Hospitality and Recreation

This work is licensed under the Creative Commons Attribution 4.0 International License.

Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)

This article intends to demonstrate the importance of the existence of an aggregating platform for digital content, as is the case of MUVITUR – Virtual Museum...

Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)^®

Published Online: Jun 29, 2020

Page range: 93 - 105

Received: Dec 12, 2019

Accepted: Apr 10, 2020

DOI: https://doi.org/10.2478/ejthr-2020-0008

Keywords
MUVITUR, Madeira Island, History of tourism, Tourism promotion, Destination image, Representations

© 2020 Maria José Aurindo et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)®

Published Online: Jun 29, 2020

Page range: 93 - 105

Received: Dec 12, 2019

Accepted: Apr 10, 2020

DOI: https://doi.org/10.2478/ejthr-2020-0008

KeywordsMUVITUR, Madeira Island, History of tourism, Tourism promotion, Destination image, Representations

© 2020 Maria José Aurindo et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)^®

Keywords
MUVITUR, Madeira Island, History of tourism, Tourism promotion, Destination image, Representations