<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The aim of this research is to segment foreign tourists to Sarajevo based on the frequency of visits in order to make a distinction between first-time and repeat foreign tourists. The purpose is to discover if repeat foreign tourists have more positive intention to revisit and recommend Sarajevo, if they have more positive attitude towards overall satisfaction with tourist destination and if they have more positive opinion about the general quality of this tourist destination offer than first-time foreign tourists. The study used a quantitative approach for research. The survey sample is a convenience sample of 250 foreign tourists who visited Sarajevo during the winter (from December 10, 2018 to January 31, 2019). To achieve scientific relevance, during the analysis and interpretation of the obtained data, descriptive statistics and Mann–Whitney U test were used. The results showed that there was no statistically significant difference, and that first-time and repeat foreign tourists had the same intention of recommending Sarajevo, had a positive attitude towards the overall satisfaction of the tourist destination and had the same opinion about the general quality of this tourist destination offer. The results also indicated that repeat foreign tourists had more positive intention to revisit Sarajevo.</p>
</abstract>

The aim of this research is to segment foreign tourists to Sarajevo based on the frequency of visits in order to make a distinction between first-time and repeat foreign tourists. The purpose is to discover if repeat foreign tourists have more positive intention to revisit and recommend Sarajevo, if they have more positive attitude towards overall satisfaction with tourist destination and if they have more positive opinion about the general quality of this tourist destination offer than first-time foreign tourists. The study used a quantitative approach for research. The survey sample is a convenience sample of 250 foreign tourists who visited Sarajevo during the winter (from December 10, 2018 to January 31, 2019). To achieve scientific relevance, during the analysis and interpretation of the obtained data, descriptive statistics and Mann–Whitney U test were used. The results showed that there was no statistically significant difference, and that first-time and repeat foreign tourists had the same intention of recommending Sarajevo, had a positive attitude towards the overall satisfaction of the tourist destination and had the same opinion about the general quality of this tourist destination offer. The results also indicated that repeat foreign tourists had more positive intention to revisit Sarajevo.

First-time and repeat visitors to Sarajevo

Faculty of Science, Department of Geography

European Journal of Tourism, Hospitality and Recreation

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"First-time and repeat visitors to Sarajevo"}

The aim of this research is to segment foreign tourists to Sarajevo based on the frequency of visits in order to make a distinction between first-time and...

First-time and repeat visitors to Sarajevo

Published Online: Jun 29, 2020

Page range: 14 - 27

Received: Feb 14, 2020

Accepted: Apr 20, 2020

DOI: https://doi.org/10.2478/ejthr-2020-0002

Keywords
Tourism, First-time foreign tourists, Repeat foreign tourists, Destination, Sarajevo

© 2020 Amra Čaušević et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

First-time and repeat visitors to Sarajevo

Published Online: Jun 29, 2020

Page range: 14 - 27

Received: Feb 14, 2020

Accepted: Apr 20, 2020

DOI: https://doi.org/10.2478/ejthr-2020-0002

KeywordsTourism, First-time foreign tourists, Repeat foreign tourists, Destination, Sarajevo

© 2020 Amra Čaušević et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Tourism, First-time foreign tourists, Repeat foreign tourists, Destination, Sarajevo