<abstract xmlns="http://www.w3.org/1999/xhtml">
<p>A sound circulation system is an important carrier for the development of the retail industry, and the promotion of green circulation efficiency (GCE) plays an important role in driving the market scale expansion of network retail (NR). This study uses the development status of China’s NR and circulation industries as basis to estimate the total carbon emissions (CE) of the circulation industry by using the system dynamics method. Moreover, this research measures China’s GCE by combining data envelopment analysis (DEA) and Malmquist index to construct a coupling analysis model to empirically investigate the dynamic coupling relationship between the NR scale and green circulation efficiency. Results indicate that China’s GCE is generally increasing, but growth rate fluctuates significantly. Additionally, the improvement of the quality and efficiency of China’s circulation industry has not yet formed a steady green path. China’s NR market scale continues to expand, but NR at this stage is still mainly concentrated in the eastern region. The efficiency of green circulation and scale of the NR market show a good coupling trend, but there is still a significant gap between the central and western regions. Accordingly, this study proposes that the construction of a green circulation system should be strengthened, and that the development of a green and efficient circulation industry should be taken as the engine of the NR scale expansion.</p>
</abstract>

A sound circulation system is an important carrier for the development of the retail industry, and the promotion of green circulation efficiency (GCE) plays an important role in driving the market scale expansion of network retail (NR). This study uses the development status of China’s NR and circulation industries as basis to estimate the total carbon emissions (CE) of the circulation industry by using the system dynamics method. Moreover, this research measures China’s GCE by combining data envelopment analysis (DEA) and Malmquist index to construct a coupling analysis model to empirically investigate the dynamic coupling relationship between the NR scale and green circulation efficiency. Results indicate that China’s GCE is generally increasing, but growth rate fluctuates significantly. Additionally, the improvement of the quality and efficiency of China’s circulation industry has not yet formed a steady green path. China’s NR market scale continues to expand, but NR at this stage is still mainly concentrated in the eastern region. The efficiency of green circulation and scale of the NR market show a good coupling trend, but there is still a significant gap between the central and western regions. Accordingly, this study proposes that the construction of a green circulation system should be strengthened, and that the development of a green and efficient circulation industry should be taken as the engine of the NR scale expansion.

Dynamic Coupling Analysis Between Scale of Network Retail Market and Green Circulation Efficiency

Basic Department of ZhengZhou Vocational College of Industrial Safety

Ecological Chemistry and Engineering S

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

A sound circulation system is an important carrier for the development of the retail industry, and the promotion of green circulation efficiency (GCE) plays an...

Dynamic Coupling Analysis Between Scale of Network Retail Market and Green Circulation Efficiency

Published Online: Apr 10, 2024

Page range: 127 - 137

DOI: https://doi.org/10.2478/eces-2024-0010

Keywords
network retail, circulation efficiency, carbon emissions, coupling effect

© 2024 Guoxing SI, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Dynamic Coupling Analysis Between Scale of Network Retail Market and Green Circulation Efficiency

Published Online: Apr 10, 2024

Page range: 127 - 137

DOI: https://doi.org/10.2478/eces-2024-0010

Keywordsnetwork retail, circulation efficiency, carbon emissions, coupling effect

© 2024 Guoxing SI, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
network retail, circulation efficiency, carbon emissions, coupling effect