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Economics and Business
Volume 36 (2022): Issue 1 (January 2022)
Open Access
News Media Brand Equity in a New Media Environment
Linda Saulite
Linda Saulite
| Dec 12, 2022
Economics and Business
Volume 36 (2022): Issue 1 (January 2022)
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Published Online:
Dec 12, 2022
Page range:
199 - 210
DOI:
https://doi.org/10.2478/eb-2022-0013
Keywords
Media digitalisation
,
media brand attributes
,
media brand uniqueness
,
news media brand equity
© 2022 Linda Saulite, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Linda Saulite
Riga Technical University,
Riga, Latvia