<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The language of public space in Tanzania is increasingly reported to be dominated by English in the bottom-up signage for maintaining the higher status quo. At the same time, the utility of Kiswahili predominates for the top-down signposts that aim to pass information to the public quickly. While the literature shows the utility of Kiswahili is skewed towards the communication intended message, the COVID-19 situation expanded this utility in the public universities in the country. The expression of statements that select Kiswahili words is primarily associated with a warning (e.g., <italic>tafadhari nawa mikono</italic> 'please wash hands') and safety (<italic>Tujilinde</italic> 'Let us protect ourselves). Therefore, English words are not featured in the signposts, except for the statement produced by manufacturers of the handwashing machines. Apart from texts, visual pictures are provided in the COVID-19 signposts to reinforce the text message.</p>
</abstract>

The language of public space in Tanzania is increasingly reported to be dominated by English in the bottom-up signage for maintaining the higher status quo. At the same time, the utility of Kiswahili predominates for the top-down signposts that aim to pass information to the public quickly. While the literature shows the utility of Kiswahili is skewed towards the communication intended message, the COVID-19 situation expanded this utility in the public universities in the country. The expression of statements that select Kiswahili words is primarily associated with a warning (e.g., tafadhari nawa mikono 'please wash hands') and safety (Tujilinde 'Let us protect ourselves). Therefore, English words are not featured in the signposts, except for the statement produced by manufacturers of the handwashing machines. Apart from texts, visual pictures are provided in the COVID-19 signposts to reinforce the text message.

The Language of the Public Spaces in Tanzanian Universities during the COVID-19 Pandemic

Ethnologia Actualis

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The language of public space in Tanzania is increasingly reported to be dominated by English in the bottom-up signage for maintaining the higher status quo. At...

The Language of the Public Spaces in Tanzanian Universities during the COVID-19 Pandemic

Published Online: Apr 15, 2023

Page range: 36 - 58

DOI: https://doi.org/10.2478/eas-2022-0003

Keywords
choice of words, COVID-19, English, Kiswahili, linguistic landscape, Tanzanian universities

© 2022 Amani Lusekelo et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The Language of the Public Spaces in Tanzanian Universities during the COVID-19 Pandemic

Published Online: Apr 15, 2023

Page range: 36 - 58

DOI: https://doi.org/10.2478/eas-2022-0003

Keywordschoice of words, COVID-19, English, Kiswahili, linguistic landscape, Tanzanian universities

© 2022 Amani Lusekelo et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
choice of words, COVID-19, English, Kiswahili, linguistic landscape, Tanzanian universities