<abstract xmlns="http://www.w3.org/1999/xhtml">

<sec><h3>Background</h3>
<p>Innovating how organisations run their business is a strategic decision to create more value for customers using or consuming the product and/or service provided. In addition to the incentive of everybody embracing digital transformation, digital technologies, and digital innovation, which frame changes of operating business models today, disruptions, i.e., another incentive that occurs suddenly and impacts globally, all force businesses to adapt and change.</p>
</sec>
<sec><h3>Objectives</h3>
<p>This research aims to provide a conceptual model that can be used for organisations to evaluate and propose feasible options for responding to disruptions that influence the businesses’ strategic innovation initiatives while assisting decision-makers in choosing the most appropriate option.</p>
</sec>
<sec><h3>Methods/Approach</h3>
<p>Considering internal and external factors that influence digital transformation, the conceptual framework is designed to assess readiness and willingness to transform and create opportunities for future success digitally.</p>
</sec>
<sec><h3>Results</h3>
<p>A conceptual framework was developed, tested, and demonstrated in a case study. The case study organisation rated positively the composition of steps to be perf readiness and willingness and choose the most feasible option to change.</p>
</sec>
<sec>
<h3>Conclusions:</h3><p>The digital environment and the influence of disruptions force organisations to change. The conceptual framework developed in this research helps the management choose the most feasible change option about the real as-is and the desired to-be state.</p>
</sec>
</abstract>

Background
Innovating how organisations run their business is a strategic decision to create more value for customers using or consuming the product and/or service provided. In addition to the incentive of everybody embracing digital transformation, digital technologies, and digital innovation, which frame changes of operating business models today, disruptions, i.e., another incentive that occurs suddenly and impacts globally, all force businesses to adapt and change.

Objectives
This research aims to provide a conceptual model that can be used for organisations to evaluate and propose feasible options for responding to disruptions that influence the businesses’ strategic innovation initiatives while assisting decision-makers in choosing the most appropriate option.

Methods/Approach
Considering internal and external factors that influence digital transformation, the conceptual framework is designed to assess readiness and willingness to transform and create opportunities for future success digitally.

Results
A conceptual framework was developed, tested, and demonstrated in a case study. The case study organisation rated positively the composition of steps to be perf readiness and willingness and choose the most feasible option to change.


Conclusions:The digital environment and the influence of disruptions force organisations to change. The conceptual framework developed in this research helps the management choose the most feasible change option about the real as-is and the desired to-be state.

Disruptive Business Model Innovation and Digital Transformation

Business Systems Research Journal

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"Disruptive Business Model Innovation and Digital Transformation"}

Background
Innovating how organisations run their business is a strategic decision to create more value for customers using or consuming the product and/or...

Disruptive Business Model Innovation and Digital Transformation

Published Online: Sep 21, 2023

Page range: 1 - 25

Received: Aug 22, 2022

Accepted: Mar 16, 2023

DOI: https://doi.org/10.2478/bsrj-2023-0001

Keywords
Digital Transformation, Business model innovation, Disruption, Framework, Assessment, Case study

© 2023 Katarina Tomičić-Pupek et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Disruptive Business Model Innovation and Digital Transformation

Published Online: Sep 21, 2023

Page range: 1 - 25

Received: Aug 22, 2022

Accepted: Mar 16, 2023

DOI: https://doi.org/10.2478/bsrj-2023-0001

KeywordsDigital Transformation, Business model innovation, Disruption, Framework, Assessment, Case study

© 2023 Katarina Tomičić-Pupek et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Digital Transformation, Business model innovation, Disruption, Framework, Assessment, Case study