1. bookVolume 8 (2020): Issue 1 (December 2020)
Journal Details
License
Format
Journal
First Published
15 Dec 2013
Publication timeframe
1 time per year
Languages
English
access type Open Access

Pandemic and Public Service Media: Lessons from Finland

Published Online: 21 Dec 2020
Page range: 18 - 28
Journal Details
License
Format
Journal
First Published
15 Dec 2013
Publication timeframe
1 time per year
Languages
English
Abstract

This essay discusses the global context of public communication during COVID-19, as well as some specific lessons learned from public service media (PSM), specifically from the Finnish Broadcasting Company (Yleisradio, Yle). We address the role of PSM as a national information channel during crises and as a sustainable element in the media system, points to the need to understand its role beyond news and to develop new interactive alternatives to global platforms, and calls for PSM organisations to address its audience – not as consumers – but as people with needs for information, entertainment, learning and meaningful interactions.

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