The issue of recruiting a quality human resource appears to be, more or less, a universal one, and it is not just an issue for the United States of America but also for Europe, as the modern armies are confronting with difficulties in recruiting and retaining military personnel. The reasons are generated by the changes of the values in civil society, as well as by the fact that the interest and motivation of joining the army are declining, especially among young people. The competition between the private labor market and the military organization is increasing due to the high level of education of the younger generation and the unemployment rate. Increasing the confidence of the population towards the army and emphasizing the its role of employer determine the connection with the young people, especially for stimulating the desire and attracting them to the military profession.
- marketing strategy
- human resources