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Journals
Die Bodenkultur: Journal of Land Management, Food and Environment
Volume 69 (2018): Issue 1 (March 2018)
Open Access
What would potential future opinion leaders like to know? An explorative study on the perceptions of four wood-based innovations
Lea Ranacher
Lea Ranacher
,
Kathrin Höfferer
Kathrin Höfferer
,
Miriam Lettner
Miriam Lettner
,
Franziska Hesser
Franziska Hesser
,
Tobias Stern
Tobias Stern
,
Romana Rauter
Romana Rauter
and
Peter Schwarzbauer
Peter Schwarzbauer
| Aug 24, 2018
Die Bodenkultur: Journal of Land Management, Food and Environment
Volume 69 (2018): Issue 1 (March 2018)
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Article Category:
Research Article
Published Online:
Aug 24, 2018
Page range:
47 - 59
Received:
Feb 06, 2018
Accepted:
Apr 27, 2018
DOI:
https://doi.org/10.2478/boku-2018-0005
Keywords
market diffusion
,
focus groups
,
content analysis
,
future-oriented individuals
,
forest-based sector
© 2018 Lea Ranacher, Kathrin Höfferer, Miriam Lettner, Franziska Hesser, Tobias Stern, Romana Rauter, Peter Schwarzbauer, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Lea Ranacher
Wood K plus, Market Analysis and Innovation Research Team
Wien, Austria
Kathrin Höfferer
Wood K plus, Market Analysis and Innovation Research Team
Wien, Austria
Miriam Lettner
Wood K plus, Market Analysis and Innovation Research Team
Wien, Austria
Franziska Hesser
Wood K plus, Market Analysis and Innovation Research Team
Wien, Austria
Tobias Stern
University of Graz, Institute of Systems Sciences, Innovation and Sustainability Research
Graz, Austria
Romana Rauter
University of Graz, Institute of Systems Sciences, Innovation and Sustainability Research
Graz, Austria
Peter Schwarzbauer
University of Natural Resources and Life Sciences Vienna (BOKU), Institute of Marketing and Innovation
Wien, Austria