1. bookVolume 3 (2013): Issue 2 (October 2013)
Journal Details
License
Format
Journal
eISSN
2674-4619
ISSN
2228-0596
First Published
18 Jun 2013
Publication timeframe
2 times per year
Languages
English
access type Open Access

The EU in the Eyes of Ukrainian General Public: Potential for EU Public Diplomacy?

Published Online: 23 Oct 2013
Volume & Issue: Volume 3 (2013) - Issue 2 (October 2013)
Page range: 68 - 95
Journal Details
License
Format
Journal
eISSN
2674-4619
ISSN
2228-0596
First Published
18 Jun 2013
Publication timeframe
2 times per year
Languages
English
Abstract

This paper focuses on the public diplomacy (PD) practices of the EU-a supranational regional organisation confronted with two distinct challenges. First, the EU aims to reform its external action in order to become a global power and leader in the changing multipolar world. Second, it purports to fight the ongoing economic crisis that not only weakens the actual global capabilities of the EU, but damages its international image and reputation as a power and a leader. The paper assumes the potential of EU PD tools in meeting these challenges and tests this assumption in one case study of international public opinion on the EU in its immediate neighbourhood (Ukraine). Importantly, the study confronts an additional challenge: EU PD is described in the relevant literature to be a disjointed, under-resourced and overlooked policy area.

Keywords

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