<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The article focuses on fashion consumption patterns emerging from prominent TV series that have created generational fandoms. Three series (<italic>Sex and the City</italic>, <italic>Girls</italic>, and <italic>Euphoria</italic>) representing the three most important generations (Gen X, Gen Y, Gen Z) present in contemporary US society and global popular culture highlight the most mainstream contemporary fashion attitudes. Based on a deductive approach-based thematic analysis with focus on the semantic role of the dress played in the visual narrative, the research considers how fashion is used in building characters and their fashion- and clothing-culture-related values. The analysis concludes that the most important features of the generational fashion attitudes are as follows: materialist individualism for generation X, irony and anti-fashion for generation Y, and psychological coping mechanism for generation Z.</p>
</abstract>

The article focuses on fashion consumption patterns emerging from prominent TV series that have created generational fandoms. Three series (Sex and the City, Girls, and Euphoria) representing the three most important generations (Gen X, Gen Y, Gen Z) present in contemporary US society and global popular culture highlight the most mainstream contemporary fashion attitudes. Based on a deductive approach-based thematic analysis with focus on the semantic role of the dress played in the visual narrative, the research considers how fashion is used in building characters and their fashion- and clothing-culture-related values. The analysis concludes that the most important features of the generational fashion attitudes are as follows: materialist individualism for generation X, irony and anti-fashion for generation Y, and psychological coping mechanism for generation Z.

Exhausting Beauties, Fashion Faux Pas, and Sartorial Rights. How Fashion Shaped the Self-definition of Gen X, Y, Z? A Case Study of <italic>Euphoria</italic>, <italic>Girls</italic>, and <italic>Sex and the City</italic>

Acta Universitatis Sapientiae, Social Analysis

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Exhausting Beauties, Fashion Faux Pas, and Sartorial Rights. How Fashion Shaped the Self-definition of Gen X, Y, Z? A Case Study of , , and 

The article focuses on fashion consumption patterns emerging from prominent TV series that have created generational fandoms. Three series (Sex and the City,...

Exhausting Beauties, Fashion Faux Pas, and Sartorial Rights. How Fashion Shaped the Self-definition of Gen X, Y, Z? A Case Study of Euphoria, Girls, and Sex and the City

Published Online: Nov 16, 2022

Page range: 77 - 96

DOI: https://doi.org/10.2478/aussoc-2022-0004

Keywords
generation theory, fashion consumption, popular culture, consumption attitudes, TV series

© 2022 Anna Keszeg, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Exhausting Beauties, Fashion Faux Pas, and Sartorial Rights. How Fashion Shaped the Self-definition of Gen X, Y, Z? A Case Study of Euphoria, Girls, and Sex and the City

Published Online: Nov 16, 2022

Page range: 77 - 96

DOI: https://doi.org/10.2478/aussoc-2022-0004

Keywordsgeneration theory, fashion consumption, popular culture, consumption attitudes, TV series

© 2022 Anna Keszeg, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
generation theory, fashion consumption, popular culture, consumption attitudes, TV series