<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This article aims at picturing the image of women as portrayed in Romanian advertising during the 1930s. Torn between forward-looking associations fighting for equal rights and traditionalist tendencies confining the woman to the household, the female image, as captured by adverts, underwent spectacular changes, as a reflection of the mentalities and implications generated by the historical and social background.</p></abstract>

This article aims at picturing the image of women as portrayed in Romanian advertising during the 1930s. Torn between forward-looking associations fighting for equal rights and traditionalist tendencies confining the woman to the household, the female image, as captured by adverts, underwent spectacular changes, as a reflection of the mentalities and implications generated by the historical and social background.

The Image of Women in Romanian Advertisements: The 1930s. A Discourse Analysis Approach

Department of Theoretical and Applied Linguistics

Acta Universitatis Sapientiae, Philologica

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

This article aims at picturing the image of women as portrayed in Romanian advertising during the 1930s. Torn between forward-looking associations fighting for...

The Image of Women in Romanian Advertisements: The 1930s. A Discourse Analysis Approach

Published Online: Feb 25, 2019

Page range: 33 - 50

DOI: https://doi.org/10.2478/ausp-2018-0026

Keywords
female image, feminist movement, inter-war years, the discourse of advertising, discourse analysis

© 2018 Andreea Nechifor et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Image of Women in Romanian Advertisements: The 1930s. A Discourse Analysis Approach

Published Online: Feb 25, 2019

Page range: 33 - 50

DOI: https://doi.org/10.2478/ausp-2018-0026

Keywordsfemale image, feminist movement, inter-war years, the discourse of advertising, discourse analysis

© 2018 Andreea Nechifor et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
female image, feminist movement, inter-war years, the discourse of advertising, discourse analysis